How to Create a Seamless Out of Office (OOTO) Plan
According to Gallup, nearly 76% of employees experience burnout at least once. While everyone’s idea of rejuvenation is different, the majority of people can agree that taking some much needed vacation time helps with bouncing back.
At Seer, we’re lucky to have a generous time-off policy (Thanks, Leadership!) that allows everyone at the company to take unlimited Paid Time Off (PTO).…
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Paid Social Creative Best Practices Guide 2021
Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users.
With over 91% of US businesses relying on social media to drive up sales and produce leads, the paid social media landscape has become increasingly saturated and ever more complicated by the implications of iOS14 and the cookieless future of social media. …
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What is Google Discover & How Do You Optimize For It?
What Is Google Discover?
First launched in 2016 under the name Google Feed, Google has since revamped this Google mobile app feature to its current version: Google Discover.
💡 Since its release in 2018, Google Discover has gained over 800 million monthly active users. …
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How to Find Fulfillment in your Job Using the Drainers & Drivers Exercise
Just because you can do a job doesn’t mean you should.
This was my Director’s response when I asked to take a step backwards (hierarchically-speaking) in my career.
I had been promoted to a management position and had been hustling hard for a year to gain the confidence I needed to feel like I was doing a good job.…
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How Interview Feedback Made Me a Better Candidate
My nerves didn’t go away just because I was looking forward to my interview with Seer. But what did go away was the feeling of uncertainty. Besides, most interviewers expect that the candidate will be nervous, and the interviewer will prepare accordingly. …
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How to Get Hired After Being Turned Down From a Job: From Rejection to Redemption
Any type of rejection is tough. Investing time, effort, and emotional stock into an exciting opportunity and just like that— Poof! You’re back at square one and feeling defeated.
As a Sr. People Ops Manager at Seer, I have to communicate hiring decisions to candidates and unfortunately, it often entails being the bearer of bad news.…
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Conversion Tracking in a World Without Cookies
This post was written by: Sara Vicioso and Emma Welcher.
Balancing Measurement Needs While Respecting User Privacy
Measurement is a fundamental component of digital marketing used to determine ROI across media channels, gain insights on creative messaging and testing, understand which targeting is driving results, inform optimizations, and more.…
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Why is a Project Brief Important? (with BONUS Template)
To be a better Project Manager, I rely on Seer’s project brief template. Not only is it a grounding document to fill out, but it undoubtedly improves our team’s workflow.
A project brief allows Project Managers to come prepared to meetings with all of the information their teams need.
…
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Page Experience Update: Mobile-Friendliness
Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default.
Now, coming in mid-June 2021, the Page Experience update will cite mobile-friendliness as a key signal.
In This Article:
Mobile-Frien…
Types of TikTok Ads & How to Use Them
Since TikTok is so new, and there’s such a limited amount of information out there about it — many marketers feel unsure about advertising on the platform.
In 2020, TikTok became the fastest growing entertainment platform with nearly 1 billion active users world-wide.
…
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Google Ads Guide: Creating, Managing & Leveraging Audiences
Google Ads has several options for targeting or excluding users from campaigns based on specific demographics, shared interests, and more.
In this post, we’ll be walking through each of the different Audience Types that you can leverage for targeting in your Google Ads campaigns. …
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6 Do’s & Don’ts to Prepare for the Page Experience Update
We all know the Page Experience Update is coming. While we’re unsure of the exact date Google will launch this algorithm update — now is as good a time as any to do what we all can to prepare.
Historically, Google has been rather vague about how to prepare for / respond to algorithm changes.…
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Transferable Skills: How to Get a Job in Digital Marketing Right Out of College
You’ve picked up a lot in the past few years of college, even if you don’t realize it. No matter what you actually majored in, you’ve got plenty of valuable skills that will easily transfer to the workplace.
Take it from me — I’m a recent graduate from the class of 2020 and I have a liberal arts college degree in English literature.…
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Bringing Transparency to a “Job Seekers” Market: Introducing Seer’s Total Compensation Calculator
The Talent Team at Seer entered the New Year with a heavy requisition load and a precise hiring target for the first quarter of 2021: hire 27 team members by the end of Q1. (We’ve closed 26 to date!)
These new hires fill a variety of roles across several divisions within the company — including SEO, Paid Media, Data Strategy, Analytics, Business Strategy, and People Operations. …
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How to Set Up Google Analytics 4 (GA4) Web Tracking
With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a basic web install of GA4. …
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Wasteful Wednesday #25 – Keyword of the Week “Scholar”
Watch Episode 25 on “Scholar”:
← Watch Episode 24 on “Definitions”
Read the Transcript on Episode 25 on “Scholar”:
What’s up friends, Wil Reynolds here and I’m back for another Wasteful Wednesday.
This Wednesday I decided to look for clues and domains around Google Scholar.…
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Programmatic Advertising 101: How It Works
This post was updated March 2021
Programmatic advertising continues to grow in popularity, as spending on programmatic digital ads in the US grew by 10.4% in 2020. This projection, according to eMarketer, is planning to continue to grow into 2022, with $96.59B. …
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The 6 Things That Made a Difference in My Virtual Onboarding Experience
2020 has changed A LOT of things, to say the very least. With the switch to working in an office to working from home, naturally companies have adjusted how they onboard new employees. Virtual or not, successful onboarding remains one of the crucial pieces of employee retention. …
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Wasteful Wednesday #24 – Keyword of the Week “Definitions”
Watch Episode 24 on “Definitions”:
Read the Transcript on Episode 24 on “Definitions”:
What’s up friends, Wil Reynolds here for another Wasteful Wednesday.
This week, I’m back to talk about definitions.
As you know, on the show, what I try to do is show you ways that I pour through millions of search terms and all of the rankings that show up for them to combine PPC and SEO data to give our clients and our team competitive intel when we’re managing PPC accounts.
…
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Wasteful Wednesday #23 – Keyword of the Week “Login”
Watch Episode 23 on “Login”:
← Watch Episode 22 on “Local Intent”
Read the Transcript of Episode 23 on “Login”:
What’s up friends Wil Reynolds here and I’m back for another Wasteful Wednesday.
The show where I show you how to save a little bit of money by combining your PPC and SEO data, and maybe doing paid just a little bit smarter than Google allows you to do in their platform.…
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