Wasteful Wednesday #22 – Keyword of the Week “Local Intent”
Watch Episode 22 on “Local Intent”:
← Watch Episode 21 on “Google vs. Bing”
Read the Transcript of Episode 22 on “Local Intent”:
What’s up folks Wil Reynolds back for another Wasteful Wednesday.
This Wednesday, we’re going to show you how you might be wasting money on local intent searches, if you are not a local based company. …
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The Importance of Regular Account Audits: 10 Key Categories to Evaluate
Written by Rachael DiNicola & Tracy McDonald
The goal of an account audit is to use Google’s best practices to identify quick wins in a new account. It’s also a good idea to audit your accounts at least once a year since multiple people are generally making changes in an account, new campaigns are launched, and human error will always be present.…
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SEO Strategies for Optimizing Your Site for Voice Search
How Voice Search Can Be Part of Your SEO Strategy
“Okay Google”
“Alexa!”
“Hey, Siri”
These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we find ourselves using virtual assistants to do it for us.…
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Wasteful Wednesday #21 – Google vs. Bing
Watch Episode 21 on “Google vs. Bing”:
← Watch Episode 20 on “Management”
Read the Transcript of Episode 21 on “Google vs. Bing”:
Hey, everybody out there, you’ve got Francis Shovlin from Seer’s Client Engagement team, rocking with you on a Wednesday.…
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3 Strategies to Bring Back Lost Customers Via Remarketing
Tired of all those cart abandoners or the returning users that still aren’t converting? Let’s take a dive into the wonderful world of “How to retain customers using paid search.” There’s an endless number of tactics that can be applied in this situation, but we’ll cover three of the strategies we implement the most at Seer.…
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6 Reporting Challenges Solved by Restructuring Your Google Analytics Account
Is your Google Analytics account full of properties and views you don’t even use?
Maybe you inherited an account you don’t trust because you don’t know how it was set up in the first place. If this sounds like you or one of your accounts, please continue reading — your team will thank you for it later!…
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Reach New Audiences with Paid Social Campaigns This Holiday Season
The holidays may or may not be a busy season for you depending on your industry, but one thing is for certain, it’s a good time of year to check in on your audiences that you’re targeting and determine if you can reach new audiences.…
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Wasteful Wednesday #20 – Keyword of the Week “Management”
Watch Episode 20 on “Management”:
← Watch Episode 19 on “Black Friday Cyber Monday”
Read the Transcript of Episode 20 on “Management”:
Hey there everyone. I’m Forrest Schaffer, PPC Account Manager here at Seer Interactive and I’m back for another Wasteful Wednesday.…
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Core Web Vitals 101: What You Need to Know
Web Vitals
User experience is key to success for any site online. Historically, however, UX has always been measured subjectively. In order to better quantify the experience of using a website, Google introduced Web Vitals, an initiative to give unifi…
10 Reasons Your Google Analytics Data Will Never 100% Match Your Other Data Sources
Google Analytics is a powerful tool providing more insights about what our users do online now more than ever. This with far more accuracy than was available for advertising in the pre-digital days.
But high-accuracy is not perfection.
Attaining highly-accurate, reliable data is very important for making business decisions.…
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Lessons Learned: Virtual Conference Planning (with Template!)
This post was written by: Caloua Lowe and Erin Simmons
So You Want to Plan a Virtual Event?
We’re sure you’ve done your research — picked the brains of a few friends who are also pivoting their conferences online this year and maybe you even read our blog post as a reference. …
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How to Fix Google Merchant Center Tax Suspension
Google Merchant Center account suspended due to tax issues? Learn how to resolve issues and get your Shopping campaigns back up and running.
Is Your Google Merchant Center Account Suspended Due To Tax Issues?
Don’t worry! We’ve been there and will talk you through all the steps necessary to get your Shopping ads back up and running as soon as possible.…
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Wasteful Wednesday #19 – Keyword of the Week “BFCM”
Watch Episode 19 on “Black Friday / Cyber Monday”:
Read the Transcript of Episode 19 on “Black Friday / Cyber Monday”:
Hey there everyone, I’m Forrest Schaffer, PPC Account Manager here at Seer Interactive, and I’m back for another Wasteful Wednesday.…
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Data Privacy & Compliance Guide to Managing Your Google Analytics Data
Today’s average digital consumer is more aware and concerned about how their online data is being used. With online usage increasing by 47% in Q1 of 2020, data privacy has dictated much of the future of digital marketing.
Industry regulations are also tightening up, CCPA is now enforceable by law as of July 1st of this year.…
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Leveraging Coupons & Coupon Code Data from Google Analytics
What are the Benefits of Offering Coupon Codes for Ecommerce Sites?
In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they are also an excellent opportunity for companies to retain a price conscious customer at a critical point in their shopping experience. …
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Wasteful Wednesday #18 – Keyword of the Week “Laws”
Watch Episode 18 on “Laws”:
Read the Transcript of Episode 18 on “Laws”:
Hello there friends I’m Wil Reynolds, CEO of Seer Interactive, wait a minute, that’s not right.
Hey, there everyone, I’m Forrest Schaffer, a paid advertising account manager here at Seer Interactive, and I’m filling in for Wil this week on Wasteful Wednesday!…
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Introduction to Facebook Automated Rules
What’s the Deal with Facebook’s Automated Rules?
If you’ve ever managed a Facebook campaign, you know that it can feel like a very manual, time-consuming process. They’re kind of like houseplants – you may think watering it once a day is totally fine, but then you wake up one morning and it’s on its last leg (branch?).…
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Wasteful Wednesday with Wil Reynolds #17 – Keyword of the Week “Government”
Watch Episode 17 on “Government”:
Read the Transript of Episode 17 on “Government”:
What’s up friends, Wil Reynolds here for another Wasteful Wednesday.
Today we’re talking about the gobment, G-O-B space M-E-N-T, the gobment.
We’re going to talk about government websites.…
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Wasteful Wednesday with Wil Reynolds #16 – Keyword of the Week “Why”
Watch the Video:
Read the Transcript:
What’s up friends Wil Reynolds here for another Wasteful Wednesday.
Today, I’m going to take a quick step back to remind you why I’m even doing this, many, many years ago, about three or four, I started seeing our clients showing up for keywords that didn’t make sense for them and getting clicks.…
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Wasteful Wednesday with Wil Reynolds #14 – Keyword of the Week “Quiz Sites”
Watch the Video:
Read the Transcript:
Howdy folks, Wil Reynolds here and I’m back for another Wasteful Wednesday.
This Wednesday, I want to remind you of an oldie, but goodie, Homework and Quiz sites, they are definitely taking money out of your accounts, and you pretty much have no idea that you’re spending that money.…
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