Google Ads Guide: Responsive Display Ads
What are Responsive Display Ads (RDAs)?
Responsive Display Ads are one of Google’s Smart Creative solutions. Similar to Responsive Search Ads, RDAs let advertisers upload assets (headlines, descriptions, images, logos), which Google will rotate and optimize based on expected performance.…
The post Google Ads Guide: Responsive Display Ads appeared first on Seer Interactive.
Wasteful Wednesday with Wil Reynolds #13 – Keyword of the Week “Languages”
Watch the Video:
Read the Transcript:
What’s up, y’all? Wil Reynolds here for another wasteful Wednesday and this meircoles, we’re going to talk about Spanish words.
OK, we’re going to show you some examples of common Spanish words that we’ve seen trickle in a little bit here and there on different type of accounts.…
The post Wasteful Wednesday with Wil Reynolds #13 – Keyword of the Week “Languages” appeared first on Seer Interactive.
Wasteful Wednesday with Wil Reynolds #12 – Keyword of the Week “Jobs” Part II
Watch the Video:
Read the Transcript:
What’s up y’all, Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re going to talk about showing up for “jobs searches”. You probably don’t want to market yourself when someone’s looking for a job and your company.…
The post Wasteful Wednesday with Wil Reynolds #12 – Keyword of the Week “Jobs” Part II appeared first on Seer Interactive.
Wasteful Wednesday with Wil Reynolds #11 – Keyword of the Week “PDF”
Watch the Video:
Read the Transcript:
What’s up folks, Wil Reynolds here.
This is another Wasteful Wednesday, the series where I show you how to take some money back that you’re probably giving to Google, cause they don’t need anymore.
In today’s episode, we’re going to talk about three little letters that can waste you a lot of money…
P-D-F
When people add the word “PDF” next to a keyword, guess what the freak they want?…
The post Wasteful Wednesday with Wil Reynolds #11 – Keyword of the Week “PDF” appeared first on Seer Interactive.
A Quick Chat(bot) Goes A Long Way
What is a Live Chat/Chatbot?
Live Chat is another way for users and potential customers to get in contact with your company. Users can start a chat with a chatbot first and eventually talk to a real person via live chat.…
The post A Quick Chat(bot) Goes A Long Way appeared first on Seer Interactive.
Wasteful Wednesday with Wil Reynolds #10 – Keyword of the Week “Manuals”
Watch the Video:
Read the Transcript:
What’s up everybody, Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re talking about manuals, BORING stuff. You do not want to pay for people looking for user manuals.
Keyword of the Week: “Manuals”
Query: “POS machine user manual”
If I type in “POS machine”, cool, I get it, all you lovely advertisers.…
The post Wasteful Wednesday with Wil Reynolds #10 – Keyword of the Week “Manuals” appeared first on Seer Interactive.
PPC Conversion Tracking 101: Setting Up Tracking
Conversion tracking is key
But Emmilly, I’m not in Analytics. Why should I care about conversion tracking?
Fair question, but let me tell you why conversions are important to everyone.
- Clients: An accurate depiction of paid media campaigns as it relates to the website and business goals, in addition to an increased understanding of the user journey.
…
The post PPC Conversion Tracking 101: Setting Up Tracking appeared first on Seer Interactive.
How to Plan a Virtual Conference
With a lot of our tasks shifting to online: grocery shopping, schooling, doctor appointments, it’s no surprise that event planners and companies have found a way to adapt to this new way of living to bring together audiences through virtual conferences.…
The post How to Plan a Virtual Conference appeared first on Seer Interactive.
Wasteful Wednesday with Wil Reynolds #9 – Keyword of the Week “Conferences”
Watch the Video:
Read the Transcript:
Howdy friends, Wil Reynolds here for another Wasteful Wednesday.
Today we’re going to talk about conferences and events. When someone puts the word conference or event at the end of a keyword, it usually means they were interested in a conference.…
The post Wasteful Wednesday with Wil Reynolds #9 – Keyword of the Week “Conferences” appeared first on Seer Interactive.
How to Prepare Your Analytics for a Domain Migration
Prep Your Analytics for a Domain Migration
When migrating your site to a new domain, adding a new subdomain, or adding redirects to your site, there can be various implications on your SEO rankings and page authority.
Additionally, If you use Google Analytics, Google Tag Manager, and other tools to analyze your data with, it’s likely that your site’s domain is involved in the configuration of your analytics tools.…
The post How to Prepare Your Analytics for a Domain Migration appeared first on Seer Interactive.
Wasteful Wednesday with Wil Reynolds #8 – Keyword of the Week “Reopening the Economy”
Watch the Video:
Read the Transcript:
Howdy friends! Wil Reynolds here for another Wasteful Wednesday and we’re going to talk about reopening the economy.
I’m a little afraid of what’s happening out there, but we’re talking about inefficiency in PPC, not politics today.…
The post Wasteful Wednesday with Wil Reynolds #8 – Keyword of the Week “Reopening the Economy” appeared first on Seer Interactive.
Wasteful Wednesday with Wil Reynolds #7 – Keyword of the Week “Acronyms”
Watch the Video:
Read the Transcript:
Howdy friends! Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re going to talk about acronyms — they’re not your friends. So let’s go over and show you how acronyms could be jacking up your ROI in your paid search accounts..…
The post Wasteful Wednesday with Wil Reynolds #7 – Keyword of the Week “Acronyms” appeared first on Seer Interactive.
Wasteful Wednesday with Wil Reynolds #6 – Keyword of the Week “Names” Part II
Watch the Video:
Read the Transcript:
What’s up friends, Wil Reynolds here for another Wasteful Wednesday, where I find a little thing that I’ve seen in some PPC accounts and share it with you so you can drop those CPAs and be the PPC hero that we all know you are.…
The post Wasteful Wednesday with Wil Reynolds #6 – Keyword of the Week “Names” Part II appeared first on Seer Interactive.
10 Ways to Give Back & Gain Experience with Skills-Based Volunteering
Maybe you’re unexpectedly unemployed, so you’re struggling to find time to volunteer amidst all the interviews and job applications. Perhaps, you’re yearning to make a positive contribution, but it feels like there aren’t enough hours in the day to juggle work and philanthropy.…
The post 10 Ways to Give Back & Gain Experience with Skills-Based Volunteering appeared first on Seer Interactive.
Wasteful Wednesday with Wil Reynolds #5 – Keyword of the Week “Technology Terms”
Watch the Video:
R
Read the Transcript:
What’s up friends, Wil Reynolds back for another Wasteful Wednesday. If you are in the technology marketing space, this episode is for you.
I’ve decided to record this series to help you, the practitioner, be the freaking superhero in your company.…
The post Wasteful Wednesday with Wil Reynolds #5 – Keyword of the Week “Technology Terms” appeared first on Seer Interactive.
Google Data Studio: What It Is & How to Use It
This post was originally written by Seer Alumni and published on June 12, 2017.
It was updated on June 30, 2020 by Aniqa Anwar.
What is Google Data Studio?
Google Data Studio (GDS) is a great, free data visualization tool (note my use of the phrase data visualization tool, as opposed to business intelligence tool here) that lets you build interactive dashboards, and customized, beautiful reporting.…
The post Google Data Studio: What It Is & How to Use It appeared first on Seer Interactive.
LinkedIn Conversation Ads Help To Engage Your Audience In A More Personal Way
What Are Conversation Ads?
LinkedIn recently launched Conversation Ads as a public beta, a messaged-based ad format that allows users to choose their own path and interact with ads in a more authentic way.
Conversation ads build onto existing Message Ads, featuring multiple, customized calls-to-action in real time, meaning the user must be active on LinkedIn and is likely ready to engage with these ads.…
The post LinkedIn Conversation Ads Help To Engage Your Audience In A More Personal Way appeared first on Seer Interactive.
How to Use Negative Keywords in PPC Campaigns
How to Find Negative Keywords in Google Ads
What is a Negative Keyword in Google Ads?
While standard keywords tell Google what kind of traffic you want to show for, negative keywords prevent your ad from being shown for specific words or phrases, hel…
How to Monitor Your Google Analytics Data Using Custom Alerts
What are Google Analytics Custom Alerts?
The Custom Alerts feature in Google Analytics helps to take a proactive approach to monitoring your data, without needing to log in to the interface.
Custom Alerts notify you via email when there are changes in …
Wasteful Wednesday with Wil Reynolds #4 – Keyword of the Week “Competitor Names”
Watch the Video:
Read the Transcript:
What’s up everybody, Wil Reynolds here for another Wasteful Wednesday.
Today, we’re going to go back to bidding on competitor names.
The words around the brand “Seer Interactive” can tell you a lot about someone’s intent, and I’m going to share with you some of the words that I’ve typically found that we just know to negate because they have never performed well for clients.…
The post Wasteful Wednesday with Wil Reynolds #4 – Keyword of the Week “Competitor Names” appeared first on Seer Interactive.