How to Set Up Cross-Channel Remarketing Audiences
The 4th Essential Tactic
The last time we saw you, we shared our tips and tricks in setting up a holistic paid social & search strategy. You didn’t think we’d forget about the 4th essential tactic of creating remarketing audiences, did you?…
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How to Use Call Extensions in Google Ads
How to Use Call Extensions in Google Ads
This blog post will cover what call extensions are, how to add numbers to respective campaigns, and ways you can use that data later on! Here are you steps you’ll learn to take for using Call Extensions:
✅ Select your phone numbers; personal, business, or redirect
✅ Create a spreadsheet to keep track of each number
✅ Log in to your Google Ads account
✅ On the left-hand panel click Ads & extensions
✅ Click Extensions
✅ Click the blue circle with the white plus sign inside to set up your first number
✅ Select the Call extension option
✅ Choose Account, Campaign, or Ad Group
✅ Turn on Call Reporting
✅ Enter your phone number or other applicable fields under Advanced options
✅ Save your number and you’re done!…
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Wasteful Wednesday with Wil Reynolds #2 – Keyword of the Week: “LLC”
Watch the Video:
Read the transcript:
What’s up, everybody, Wil Reynolds here! I’m back for another Wasteful Wednesday.
Today’s Wasteful Wednesday tip of the week is … ready? “LLC.”
Keyword of the Week: “LLC”
So when we look across millions and millions of keywords and we look at 5 or 6 million every quarter, we look for trends.…
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Find Wasted Spend in Your Amazon Ads
Are You Wasting Spend on Amazon?
Amazon Ads are a great way to increase sales for your products, however, when not managed correctly they can waste spend. You work hard for your money, don’t let Amazon waste it on keywords that are not going to turn into sales. …
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Wasteful Wednesday with Wil Reynolds #1 – Keyword of the Week: “Jobs”
Watch the Video:
Read the Transcript:
What’s up, friends, Wil Reynolds here for Wasteful Wednesday!
Every Wednesday I’m going to show you the most egregious example of a word that I found that week that you probably want to negate in your accounts to make sure you’re not wasting money on keywords that aren’t performing for you, when you can go ahead and put that into other tactics that have a higher ROI.…
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10 Ways to Evaluate a Company’s Commitment to their Employees
Which Companies Care for Employees?
When entering the job market, even during difficult times, it’s important to vet prospective employers. This habit is second nature to many of us–we hit a company’s Glassdoor page when we see they’re hiring, browse their site for a bit, and fire off an application.…
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How to Use Optimization Score to Stay Ahead of Your Competition
What is Optimization Score
Optimization score, fondly referred to as ‘Optiscore’ at Seer Interactive, surfaces relevant optimization recommendations and estimates the impact of their implementation on various campaigns & account’s performance. Optimization Score runs from 0% to 100%, with 100% meaning that your account is optimized to perform at its full potential. …
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A Beginner’s Guide to Google Surveys
What is Google Surveys?
Before you get started using Google Surveys, make sure you take a moment to review the following resources:
In this post, we’ll walk through early stages of planning out your research study using Google Surveys guidelines and later, analyzing your survey results.…
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Google Ads Guide: Taking Smart Risks on Automated Bidding
Sometimes a shove is the best way to get into the pool.
If you approach a pool by taking the ladder and dipping just a foot in, the difference in temperature between the pool and the body is going to be shocking and unpleasant.…The post Google …
Need to Update Your Users? Google Optimize Launches New Website Banner
Using Google Optimize to Communicate Timely Changes to Your Business
As COVID-19 continues to impact our way of living, it’s important to provide up-to-date communications on your website and share any areas of your business that are being impacted with your users.…
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How to Mentally Unplug When Your Home is Your Office
For those who are fortunate enough to be employed during these uncertain times, working from home has suddenly become the new-norm. While organizations like Seer have always offered remote-flexibility, taking the occasional WFH-day is vastly different …
Google Ads Guide: Dynamic Search Ads
The Pitfalls of Standard Keyword Coverage
According to Google, 15% of searches are brand new, every single day.
While broad match keywords cast a wide net and let us pick up some of the more unique, longer-tail, and close-variant searches, we still h…
Choose the Right Paid Search Attribution Model
What are attribution models?
In short, attribution models are used to disperse and determine the value of each interaction during the user journey up to the point of conversion.
Because we live in a digital age where it is easy for users to click from one digital experience to the next, it’s crucial we stay in front of our target audiences and measure the impact of multi-touch paths from awareness to decision.…
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Types of Twitter Ads & When to Use Them
We know how much you loved Emily Pollock’s Types of LinkedIn Ads, so we’re back with the latest and greatest: Types of Twitter Ads. Twitter is home to over 330 million active users, with more than 100 million daily users, meaning it’s a great platform to leverage for your digital marketing efforts with an audience this large.…
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Make Your Google Smart Bidding Smarter with Kenshoo
Imagine this: You’re a marketer looking for ways to grow your business / client’s business by fully utilizing automation on your search campaigns. You’ve been using 3rd party bidding tools and strategies for a while now, but Google Smart Bidding is intriguing to you more and more.…
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Optimizing for SEO Using PPC Quality Score Components
Interpreting SEO in a Familiar Language – A Guide for Paid Practitioners to Approach Organic Content Optimization
I’ve been working on a training series for our PPC team to teach them more about SEO. Recently, the phrase “think about optimizing for organic search like optimizing for Quality Score” came out of my mouth, and I saw lightbulbs in my Paid team’s eyes go off.…
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Blocked From Amazon FBA? Here Are 3 Tips for Getting Your Products to Customers
Businesses and Customers Alike Rely on Amazon
Not only do businesses rely on Fulfillment by Amazon (FBA) to get their products to customers, but customers rely on Amazon to get the products they need in a timely manner.
ICYMI: On Tuesday, 3/17 Amazon a…
Leveraging Custom Labels in your Shopping Feed
What are Custom Labels?
Custom Labels are blank fields within a Google Shopping feed that allow retailers to organize Shopping campaigns based on product groupings. While basic feeds contain generalized product attributes such as product type, brand, and size, custom labels allow for efficient product groupings to better allocate spend and increase ROI long term.…
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Google Ads Guide: Using RSAs in Your PPC Campaigns
First off, what are RSAs?
They’re your next favorite ad type.
These ads allow you to create and use multiple headlines and descriptions within a campaign. Over time, Google tests the different combinations provided to see which assets perform best (allow a 30-day window).…
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How to Import Google Campaigns into Microsoft Ads
Expanding Your Paid Search Horizons
Your Google Ads campaigns are up and running, great job! Having a solid foundation on the paid search giant, Google, is a great starting point on your advertising journey, but what’s next? The answer is Microsoft Ads!…
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