3 Ways to Leverage Kenshoo – How We Use it at Seer
Kenshoo… have ya heard of it? If you’re in the digital marketing space, you probably have… and for good reasons. Being able to integrate multiple channels into one platform and optimize your campaigns where you’re seeing return and not what channel you’re on is huge! …
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How to Use UTM Parameters and Tracking Templates for PPC
What are UTM Parameters?
UTM Parameters are tags added to the end of URLs and are mainly used to track:
How users get to your site (i.e. Google, Bing, Twitter, etc.)
How users behave on the site based on their entry point (i.e.…The post How to …
UX Checklist Series: Button Design
Buttons are actionable touchpoints for users to engage with content in actionable ways. Small but mighty, buttons can make or break user experience on a website if poorly designed, so it’s important to follow best UX practices when designing buttons.
Pressing buttons is gratifying.…
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3 Ways to Quickly Maximize the Value of Optmyzr
Why use tools like Optmyzr?
While the Google Ads interface keeps improving and giving the user tons of features to continue improving accounts, there are still certain features that you won’t get by using only Google Ads. That’s why various tools have been created to help PPCers solve issues and manage accounts more easily.…
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Excluding Internal Traffic from Google Analytics Data
NOTE: The instructions below are the most up to date for 2020. However, we wrote a blog post back in 2013 that is still worthing checking out here!
Why Exclude Internal Traffic?
At Seer, we preach that clean data is better data, and better data lead…
Use a RACI Matrix to Organize Your Marketing Team
What’s a RACI Matrix?
A few months ago, I took the lead on an internal project at Seer that had been humming along for about 12 months, and I reached out to Alisa for a gut check on how to approach wrapping my arms around the thing.…
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3 Ahrefs Features We Love
Ahrefs is a tool we use frequently at Seer. Whether it’s keyword research, finding backlink and outreach opportunities, or finding organic search opportunities, Ahrefs is a solid platform with a ton of different features.
If you’re looking for new ways to use this tool, here are three features we love, as well as some tips on how to use them:
Find Unlinked Mentions, Broken Backlinks and Competitor Backlink Data
Of all of its myriad features and dashboard, Ahrefs is renowned for its backlink data.…
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Resources to Know that Help Analyze the Market on Amazon
About our Guest Author
This is a guest post by Erin Butler, Freelance Writer & Accountant.
Erin Butler is a freelance writer who works in accounting as her day job. Though she loves numbers, she has wanted to be an author since she was 8 years old…
How to Find BERT Keywords
How to Find New (and Lost) Keywords Following Google’s BERT Update
Google’s BERT update, which was released in October 2019, was one of the most significant algorithm updates in recent years. However, traditional SERP tracking tools showed only minor fluctuations after the update, and many webmasters saw no noticeable change in their core keyword rankings.…
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10 Ways to Use Calculated Fields in Google Data Studio
Written By: Christina Blake & Kia Street.
What Are Calculated Fields?
Calculated fields allow you to create new or custom metrics or dimensions in Google Data Studio from your existing data. You can perform calculations, create categories, or tran…
7 Tips to Write More Effective SEO Reports
As an agency that delivers monthly SEO reports to each and every one of our clients, we’ve produced a lot of monthly reports in our 17 years in business. I review roughly 15 reports each month, and real talk, I’ve seen things that have kept me up at night.…
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Google Keyword Planner: A How-To Guide
This post was written by Kevin Zabel, one of our Fall 2019 Digital Marketing interns.
What Google Keyword Planner Can Do For You
Looking for an easy-to-use tool that will grant you access to thousands of new keyword ideas for your company?…The p…
Types of LinkedIn Ads & How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target!
If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn.…
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Don’t Panic: A Traffic Decline Analysis Checklist & Toolbox
Has there been a shift in your site’s organic performance that’s got your wheels spinning? Did rankings inexplicably drop from Page 1? Are conversions slowing to a crawl? Is the three-month traffic bleed suddenly alarmingly apparent? As Google’s algorithms become less announced and more nebulous, it can be easy to allow paranoia and chaos to take hold.…
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Why Video Explanations Are More Impactful Than Emails
Have you ever wished an email was shorter, easier to read, or maybe replaced by something more visual and easier to digest? Whether internal or client-facing — short videos can be incredibly impactful, hold your viewers’ attention and allow you to explain your work with more clarity.…
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Google Optimize Rolls Out Updated Reporting
Do you use Google Optimize for website testing? If so, you’ve come to the right place – we have the scoop on Google’s most recent updates to the Optimize reporting interface.
Haven’t used Google Optimize yet? Read my Google Optimize guide for proper background context on the platform first!
…
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5 Things I Learned About SEO as an Intern
In the summer of 2019, I interned at Seer Interactive in the San Diego office. During my internship, I learned a ton about SEO, PPC, and Analytics. Below are five key tips and lessons that I learned throughout my internship that made executing SEO tact…
What You Need to Know About Google’s New Maximize Conversions Bidding Strategy
Updated By: Forrest Schaffer
In May 2017, Google had an exclusive beta kept under wraps for select accounts at Seer. At the time, this beta was a new bidding strategy called Maximize Conversions.
What is Google Ads Maximize Conversions Bidding Strategy?
…
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10 Steps to Set Up Microsoft Advertising (Formerly Bing) Shopping Ads
Updated By: Vanessa Rodriguez
Google Shopping has been an integral part of strategy for my eCommerce clients by driving Non-Brand equity and providing opportunity for continued expansion. In fact, I have a client where Google Shopping alone accounted…
How to Optimize Your Content for Google Answer Boxes
Oh, featured snippets. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more featured snippets, especially answer boxes, are appearing in SERPs…