8 Public Speaking Tips and Tricks to Crush Your Next Presentation
So you’ve spent the last few weeks whiteboarding, workshopping and brainstorming your next presentation. Maybe you’re sharing findings from a specific analysis to your client(s). Maybe you’re reporting last quarter’s performance to your leadership team. Or maybe you’re running a planning meeting with your team to align on goals and strategic planning for the next fiscal year.…
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3 First Steps To Take When Your Client Says ‘Site Migration’
🚨 Don’t. Panic 🚨
Whether you’re just kicking off a new client, or you’ve been working with them for years, the words ‘site migration’ is enough to strike fear into any SEO’s heart. Don’t panic though, as going through a migration doesn’t have to be your nightmare-fuel.…
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3 Tips for Optimizing eCommerce Copy
Writing copy for eCommerce can be tough. Chances are there are a ton of pages to optimize and limited space to write in. So how can you make the most of this opportunity to both bring potential customers to your site and get them to buy once they’re there?…
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3 Tips For Creating an Effective International SEO Strategy
So you want to develop an international presence for your website?
You’ve diagnosed a business need for an international footprint, you have the executive support needed, but…now what? An effective international strategy is going to be extremely different dependent upon countless factors, namely the country that your business is going to be servicing.…
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The Value In Assisted Conversions
For nearly every single client that I have ever worked on I have recommended some sort of educational content. By educational content I mean content that is informational and doesn’t really have the goal to generate revenue on it’s own, but act as a top part of the funnel for a new customer or a lead.…
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How To Choose The Right Digital Agency For Your Business
In today’s age, the internet and business go hand in hand. The internet is an extensive platform filled with content that leaves consumers to their own devices. They must scavenge the web to find services or products to fit their individual needs.…
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How to Calculate Estimated ROI for SEO
What Does ROI mean for SEO?
Return on Investment (ROI) is a metric used to judge the success of an SEO strategy based on the estimated return of the initial investment or cost to push it live.
When estimating the performance of SEO, search volume and Organic traffic is always a great leading indicator; however, at the end of the day, it’s revenue that is the true measure of success.…
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Google Optimize How To Guide
A/B testing is one of the quickest and lowest lift ways of using data to make changes on your website. By the end of this post, my goal is to convince you why A/B testing is a must for driving bottom-line improvements to your website.…
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3 Steps to Keeping An At-Risk Client
There’s one thing about agencies I can guarantee – clients come and go. It’s not good, it’s not bad, it just is. Sometimes the stars just don’t align: budgets change, new CMOs have a new vision, companies get acquired, vendors get consolidated, the list is a mile long.…
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How to Write an Outreach Email: Good vs. Bad Email Examples
One of the most exciting things about being a fashion blogger was when I started receiving blogger outreach emails from brands. This was super exciting: brands actually liked my blog enough that they wanted to work with me! But as someone who works in SEO, I couldn’t help but critique every outreach email I received.…
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18 Ways to Diagnose a Decline in Organic Traffic
Being able to determine the cause of an increase or decrease in traffic is a priceless skill. It allows you to anticipate declines and pivot your SEO strategy to prevent downward shifts, but also helps you identify wins as a result of the fantastic SEO work you’ve done!…
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7 Ways Managers Can Empower Their Team Members
During my time at Seer, I have had the pleasure of working with several managers who have been huge catalysts to my professional growth. Below is a list of seven practices that managers can follow that are absolute game changers to the long-term success and growth of the people they lead.…
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How Did You Come Up With My PPC Budget?
Updated By: Meghan Evans
Whether you’re venturing into PPC for the first time or consider yourself an industry-pro, setting a PPC budget is critical. At Seer, we often get questions from clients about how we’re calculating our PPC budgets. Do we make it up?…
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How to Augment Site Search Data in Google Analytics
To put it simply, site search lets you see what users are searching for on your site. You can analyze exactly who’s searching, what terms they’re searching for, and compare engagement for those that use this feature versus those that don’t.…
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3 Ways to Utilize Financial Statements for SEO
Publicly traded companies (like Apple and Snapchat) have a responsibility to their investors to disclose information about their financial performance and business operations. Within these financial statements, there is plenty of great information that…
SEO Tool Round-Up: 16 Tools We Love
SEO is an ever-changing landscape with new tools being developed and released all the time. We use tools to check and track rankings, QA when our clients implement recommendations, find new opportunities, pivot strategy, and the list goes on. I don’t know a single person in the SEO field who doesn’t use tools, so we wanted to share our favorite tools with you.…
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We All Make Mistakes – Here’s How to Prevent & Own Them
What to Do When Something Goes Wrong
We’re all human, and as humans, we are imperfect. That means that we all will, at some point, make mistakes on clients we work on.
We can take steps to ensure these mistakes don’t happen, but ultimately, each mistake should teach us a lesson, and show us a way to improve in the future.…
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6 Tips for Success When Advertising on Facebook
Every day more than 1.5 billion people log onto Facebook, with over 2.4 billion people logging in monthly. If you’re not advertising on Facebook, you could be missing out on a huge chunk of potential new customers for your business.…
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Introduction to Search Ads 360 and Display & Video 360
What are Search Ads 360 and Display & Video 360?
After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion.
Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager.…
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How to Use CSS Selectors with Google Tag Manager
While HTML is the basic building block of the content you see on the internet, CSS is traditionally responsible for styling (colors, fonts, sizing, etc.) that content. If you’re new to CSS, check out the resources below first:
CSS Selectors can also be used to target HTML elements for tracking purposes.…
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