Category: single keyword ad groups (SKAGs)

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Google Ads new features: Five tips for your Google Ads campaigns

Martin Romerio

As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns.

The post Google Ads new features: Five tips for your Google Ads campaigns appeared first on Search Engine Watch.

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Google Ads announce more changes to match types – Challenges and opportunities

Victoria Spall

Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.

The post Google Ads announce more changes to match types – Challenges and opportunities appeared first on Search Engine Watch.