How to best utilize the networks within Google AdWords
Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.
The post How to best utilize the networks within Google AdWords appeared first on Search Engine Watch.
Google Ads new features: Five tips for your Google Ads campaigns
As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns.
The post Google Ads new features: Five tips for your Google Ads campaigns appeared first on Search Engine Watch.
Nine tactics to improve your PPC campaign performance in 2020
With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips to successfully execute PPC marketing.
The post Nine tactics to improve your PPC campaign performance in 2020 appeared first on Search Engine Watch.
The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won’t spend time reading your ad copy specifics, regardless of how fascinating it might be.
The post The fall of ad copy, long live ad copy appeared first on Search Engine Watch.