The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
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The five latest Google Ads features and how to make the most of them
SEISO’s guide to testing the latest Google Ads features and how to let them work for you
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Cross-channel and cookieless: How measurement will evolve in 2021
The role of viewer fragmentation, the deprecation of third-party cookies, consumer privacy, and walled gardens in future measurement solutions.
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The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today.
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Eight ways to align your customer acquisition strategy in 2021
Customer acquisition has drastically changed due to the COVID-19 pandemic. How will businesses survive in future uncertain times? Here are eight tips to align customer acquisition strategies in 2021.
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What a chaotic digital media landscape means for advertisers as 2020 ends
Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.
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Jingle all the way: What will 2021 mean to the advertising world?
Alex Zakrevsky, CEO of Allroll, shares his takeaways from the OTT Executive Summit and perspectives on what 2021 will have in store for CTV advertising.
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Take your campaigns to deeper levels by disrupting the peace
The key to a more inclusive and innovative customer experience is embracing a controlled chaos mindset. Take these steps to effectively mix things up.
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The promising post-cookie world
Marketers have long relied on the third-party tracking cookie. As panic continues with Google announcing the phase-out of third-party tracking cookies in Chrome, VP of Ad Operations at Octopus Interactive shares a fresh perspective and potential of a post-cookie world.
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Artificial intelligence (AI) is key to reducing digital ad waste
Do you really want your advertising budget being wasted on ads that are producing solicitations instead of qualified leads? More insights on how the world’s first AI Smart Core℠, SherloQ™ is revolutionizing how websites and digital ad campaigns operate altogether.
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Digital Marketing in a VUCA World [REPORT]
We live in increasingly uncertain times and work in a complex industry. COVID-19 made it clear that we live in a volatile, unstable, complex and ambiguous world, as it struck digital marketing agencies with a 40% reduction in the media spend they managed for their clients. It represented the greatest data disruption in digital history. But digital marketing agencies have been on unstable ground for a while as they continuously embrace and adopt artificial intelligence at an accelerating pace involving more automation and less access to data residing in the data bubbles of the largest media owners. Add to this…
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Navigating a cookieless future
Apple and Google are making moves towards user privacy and marketing compliance which are effectively a pivot away from the traditional advertising and search marketing industry. More on how to navigate in a cookieless world.
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Transforming advertisement and graphic design through AI
AI has entered new industries like advertising and graphic designing recently and its role in these two industries is discussed in detail further.
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Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world
How the death of cookies will result in better and stronger results. Five must-have tactics for display and video advertising to smoothly transition to the post-cookie era.
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Interview with Lior Davidovitch, the founder of PUBLC
PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics. Discover how it reinvents user experience and presents opportunities for content creators.
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COVID-19 and its impact on ad spend
Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the coming months.
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How blockchain will dominate the digital advertising industry in 2020
Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply chain.
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Marketing on Amazon in 2020 [Report]
Anders Hjorth and Dan Saunders have compiled a detailed research report about marketing on Amazon, full of insightful data and actionable tactics.
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Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing Industry
How can B2B businesses adapt to digital transformation and data-driven culture. Insights on SEO, KPIs, and lead generation in B2B for niche websites.
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Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along
Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations. The story explained with two simple charts.
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