Exclusive interview with Craig Campbell: Golden nuggets every SEO needs to know
SEO expert Craig Campbell shares his experience on digital and flipping websites, pro tips, mistakes to avoid, conferences, and a lot more!
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The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won’t spend time reading your ad copy specifics, regardless of how fascinating it might be.
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Five ways blockchain will impact search marketing
Five major ways blockchain will impact search marketing, and how advertising professionals are already beginning to master this disruptive technology.
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Everything you need to know about the Google Chrome ad blocker
Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know?
Five most interesting search marketing news stories of the week
This week, Google has been spotted testing a new user ratings feature in film and television search results; the National Football League has rowed back its heavy-handed social media policy…
Coalition for Better Ads to make digital ads great again
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.”
Five stats that sum up the rise of ad blocking
Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing strategies. To mark the publication of our first Zoom In report, which explores the rise of ad blocking, we handpicked five stats that tell the trend’s story.
#adtechANZ Keynote Day 2: Australia Digital Future in Focus 2014
Annabel Hodges covers Day 2’s keynote, with Gian Fulgoni from comScore discussing the future of digital advertising from targeting to measurement.
Post from Annabel Hodges on State of Digital
#adtechANZ Keynote Day 2: Australia Digital Future in Focus 2014
Data: The Digital Common Denominator
In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, sea…