Google Mobile Friendly Label Goes International
The mobile-friendly label in the Google mobile search results is now available in all languages.
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Google Launches Custom Columns For Deeper Metric Segmentation
Advertisers can segment metrics at the campaign and ad group levels.
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Google Says Penguin To Shift To “Continuous Updates”
Google To Continuously “Optimize” The Penguin Algorithm As It Goes
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Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation
Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm,…
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From Novelty To Foundational Product: The Evolution Of Google Maps
Until Android came along Google’s most important product after search undoubtedly was Google Maps. I know it sounds heretical to say this but in some ways Maps is more strategic to Google than search today. That’s because Google Maps bridge the physical and digital worlds and because…
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New Facebook Search: Local Ignored Again — Big Mistake
Facebook just launched its successor to Graph Search: Facebook Search. Facebook Search is the evolution of Graph Search and benefits from lots of user feedback since the launch of Graph Search in early 2013. It’s available in US English for the PC and mobile app for the time being. Users can…
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Facebook Search Finally Lets You Search For Posts Again
More than a year after promising to give users the ability to search for posts, Facebook is finally coming through. The company today announced an update to Facebook Search that will make it possible to find that thread congratulating you on your new j…
For The Holidays, Google Breaks Its No Updates Rules, Gives Out Fresh Penguin Updates
Since Google’s “Florida” Update of November 2003[1], the search engine has kept to an unofficial promise not to mess with its ranking algorithm during the holiday season. That’s changed this year with a flurry of Penguin Updates. Penguin is Google’s filter to fight spam that gets past its regular…
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Microsoft Torque: Bing Search On Android Wear With A Twist — Of The Wrist
The new Microsoft Torque Search app for Android Wear is a clever concept. It’s a voice-search alternative to “OK Google” on your wrist, with a novel twist — literally. You turn your wrist “forward and backward” to initiate Torque. The app is one of several…
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Report: US Mobile Search Spend Expected To Overtake Desktop Next Year
Starting next year marketers in the US will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests…
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Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research
In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. If you’re not already familiar with this tool, I recommend taking some time and digging…
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Yahoo Sees Big Search Bump From Firefox “Default” Relationship
Last month Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That position is now paying dividends for Yahoo according to new data from StatCounter released earlier today. The analytics firm said that “Yahoo search was…
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Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous…
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Bing Adds Carousel For Local Searches After Google Drops The Feature
Bing is now using a carousel format for their local search results user interface. If you search Bing for local related queries, such as pizza, you will see local results placed in a black bar, that you can navigation through, to find local pizza store…
Google Maps Revamps Quality Guidelines For Local Pages
Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying: We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our…
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EU Issues “Right To Be Forgotten” Criteria
Last week the EU issued formal guidelines surrounding the so-called “Right to Be Forgotten” (RTBF). They are intended to help privacy regulators and search engines implement the RTBF. And they include some controversial elements. I’ve embedded the full document below and…
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Google: Penguin 3.0 Rollout Still Ongoing
Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago. Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and…
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Bing Has Seen Tiny Number Of “Right to Be Forgotten” Requests So Far
Reputation VIP, which operates the Forget.me website in Europe, has said that Microsoft/Bing is starting to implement “Right to Be Forgotten” (RTBF) requests. The company released a study of RTBF requests and Google in October, which was generally consistent with Google’s own subsequently…
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Oh No They Didn’t: European Parliament Calls For Break Up Of Google
Today many Americans are busy preparing Thanksgiving meals or getting ready to travel to the homes of friends and family to celebrate the holiday. But Google certainly won’t be giving thanks for the European Parliament’s vote in favor of a resolution to “unbundle”…
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German Legislator Calling For Google Breakup Has Serious Conflict Of Interest
The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of interest. According to the NY Times, he has ties to and earns money from a German law firm that represents anti-Google publishing interests in Germany. German publishers lobbied for…
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