Google Is Practically Begging Firefox Users To Switch Their Default Search Engine
A new message above Google’s search results is the most visible attempt yet at getting Firefox users to switch back to Google.
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Google, Wal-Mart Breakup Suggests Problems Ahead For Local Inventory Ads
Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline…
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Google Mobile Multi-Colored Line Separators Now Live
Google seems to be rolling out the new mobile interface where they show Googley colored line separators in the mobile search results.
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Google Local Pack Displaying Logos In Web Search Results
Google testing a new local pack in the web search results that display not just maps, but also logos and pictures of the business listing.
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Yoast WordPress SEO Plugin Vulnerable To Hackers
Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin. The plugin has been updated, make sure to update your plugin.
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Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
BrandVerity’s Q4 study looks at trademark usage in paid search across 10 industry verticals.
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Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the US smartphone population, these mobile users search more and rely more on their mobile…
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Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool
Google adds a report that shows you which resources you’re blocking GoogleBot from by host name and updates the fetch & render tool.
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Patrick Pichette, Google’s CFO To Retire
Google’s long term CFO has told the company he wants to retire over the next six months but will help the company find a replacement.
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Prediction: Apple Will Not Renew Google As Safari Default Search Engine
I’m going to predict that Apple and Google will not renew their Safari default search deal in the US. Both parties now have reasons not to renew. We don’t know precisely when their deal is up but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo…
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Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results
Despite many sites already supporting HTTPS, 80% of those URLs do not show in the Google search results because the webmaster is communicating to Google to display the HTTP version.
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Google Says About Half Of Security Certificates Are Broken On The Web
Google may flag sites that have broken security certificates in the search results. They may also boost the ranking benefit on login pages, to prevent phishing attempts.
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Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking Signals
Having a slow or fast mobile site should not impact your mobile-rankings, assuming your desktop site is fast. Google still uses many desktop signals for mobile ranking, even after April 21st.
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Official: Google Compare For Auto Insurance Launches
Rolling out in California to start, Google is getting into the car insurance business with lead generation.
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Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis
Google tells us that the mobile-friendly algorithm launching in about a month is on a page-by-page basis and run in real-time which eases the concerns of many webmasters.
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Google Launches AdWords App For Android
Now available for download in the Google Play store.
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YP Launches New Local Search Marketplace For National Advertisers
Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built …
Google Tests Search Results Listings Without Descriptions
Google tests how searchers would react to not seeing a snippet description in the search results.
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How Google Made It A Little Harder To Reach Google.com From Outside The US
Google says the change is meant to help local searchers, but does the Right To Be Forgotten play a role?
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Google Researchers Introduce System To Rank Web Pages On Facts, Not Links
Will Google someday rank web pages based on how accurate they are? A new paper suggests they might.
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