Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report]
Covario reports overall pay-per-click (PPC) spend accelerated, rising 22 percent from Q1 and 23 percent year-over-year. Mobile PPC spending outpaced overall growth, increasing 39 percent from Q1 and 132 percent year-over-year. Mobile accounted for 16 p…
Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG’s tracking, Google AdWords has lost spend share for…
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Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today. In short, Matt Cutts…
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SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey
Matt from Moz (formerly SEOmoz) has released a preview of some of the data from their search ranking factors survey they produce every other year or so. The preview shows us that SEOs still place most value on links and then keywords on the page. But l…
AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nels…
50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]
What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new study from Ascend2, it’s this: Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO. The…
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Are Google’s Results Getting Too Ad Heavy?
Are Google’s search results getting too ad-heavy? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page and from…
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Google: Guest Blogging For Links? You Better Nofollow Those Links.
Marie Haynes spotted two video responses from Google where Google’s John Mueller, said in general, it is best you nofollow links in stories you write, especially when those stories are guest blog posts for the purpose of link building. In general, that is Google’s advice. If you link to…
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Today’s Google Logo Marks The 66th Anniversary Of The Roswell UFO Incident With A Video Game
In early July of 1947, sightings of an unidentified flying object were reported, along with crash remnants found near Roswell, New Mexico. While a public information officer from the Roswell Army Airfield initially published a release on July 8, 1947 stating a “flying disk” had been…
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Facebook’s Graph Search Expands To All US English Users
Facebook is opening up its Facebook Graph Search beta to all accounts that use US English. In an announcement today, Facebook says the expansion is underway now and will continue over the next few weeks. You’ll know you have Graph Search access when you see the new search box above. Facebook…
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Search Engines Keep The Lights Out On Fireworks Ads, Mostly
Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for explosives and pyrotechnic devices like “firecrackers”, “bottle rockets,” and “fireworks” are not allowed per…
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Bing Discovers Searches Made During July 4th Holiday Week Same As Any Other Day
What were Bing users searching for leading up to this July 4th holiday? It appears the same as any other day. Based on Bing’s search records from earlier this week, celebrities remained more popular than American historical figures and Independence Day topics. After reviewing search logs,…
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Google July 4th Logo Answers The Question: When is Independence Day?
Today’s Google logo celebrates this year’s Independence Day with an interactive image of an illustrated family of dogs road tripping across the US. Set on the background of a paper map like your dad may have used before Google Maps, stars highlight trip locations across the country to…
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Mobile: A New Element For The Periodic Table Of SEO Success Factors
When we updated our Periodic Table Of SEO Success Factors last month, we came very close to adding a mobile element to it. Now we’ve actually done so, in the wake of Google giving explicit advice that sites with issues for mobile devices might not rank as well, in the future. We were close,…
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StartPage, Ixquick Passed 4 Million Daily Searches On Monday
StartPage and Ixquick, sister search engines that offer private searching, announced that they surpassed four million daily direct searches on Monday. The announcement comes about three weeks after the parent company announced that they reached three m…
Bing Ads Introduces New Ad Format With Windows 8.1 Smart Search Integration
Microsoft announced today that the Bing Ads platform will be integrated with Windows 8.1 Smart Search, giving Bing Ads advertisers more reach and a new ad format. Released last week, Smart Search in Windows 8.1 allows users to search across the web, apps, device and the cloud with one query. The…
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New Bing Search By License Feature Filters Images Based On Usage Rights
Bing announced a new “Search by License” feature today that filters images based on usage rights. The new feature filters images with a Creative Commons license, helping users avoid the hassle of digging through image licensing details to find available photos. The “Search by…
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The SEO Industry Mourns The Lost Of Ted Ulle, Tedster
Warren “Ted” Ulle, also known in the SEO community for his handle “Tedster,” has passed away with his family at his side Thursday night, June 27, 2013. Many of us in the SEO industry has learned an incredible amount of knowledge from Ted over the years. In all honesty, his…
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A Eulogy For AltaVista, The Google Of Its Time
Goodbye AltaVista. You deserved better than this. Better than the one-sentence send-off Yahoo gave you today, when announcing your July 8 closure date. But then again, you always were the bright child neglected by your parents. The Amazing AltaVista You appeared on the search engine scene in…
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Yahoo To Shutter AltaVista, Axis & Several More Products
Out with the old. Out with the new. Yahoo’s latest round of spring cleaning includes the shut down of one of the web’s oldest search services (AltaVista) and one of the newest (Yahoo Axis), along with 10 other Yahoo products and services. Goodbye AltaVista AltaVista launched way back in…
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