Enhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From iProspect
With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. I recently spoke with…
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Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches
Alternative search engines are having a good week, likely thanks to public awareness and concern over data and privacy issues being raised by the PRISM scandal. StartPage and Ixquick, two small search engines from the same company, announced this week …
Facebook To End Sponsored Search Ads — For Now
Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told…
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Google’s Matt Cutts: Same Ad To Organic Ratio As Google, You’re Safe From The Top-Heavy Alogrithm
At SMX Advanced tonight, Google’s head of search spam, Matt Cutts announced that if you have the same or less ads than Google does in their search results, then you are safe from their top heavy algorithm. In short, if your ad to organic ratio is the same or less than what you see in […]
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SMX Advanced Live Blog: Keynote Conversation With Microsoft’s Gurdeep Singh Pall
Day two of our SMX Advanced event is getting started with our second keynote event: a conversation with Microsoft’s Gurdeep Singh Pall. He’s the VP for the Information Platform & Experience team at Microsoft, and is responsible for vision, product strategy and R&D for Bing….
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Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More
Last night at SMX Advanced, Google’s head of search spam, Matt Cutts was on stage to answer questions about Google search and webmaster topics with Danny Sullivan. We covered the session in live blog format and we pulled out several key points. Of all my years watching Matt Cutts talk, I…
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Google Pay Day Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries
Google has officially launched a new search update to target “spammy queries” such as pay day loan, pornographic and other heavily spammed queries. Matt Cutts, Google’s head of search spam, announced this on Twitter saying “We just started a new ranking update today for some…
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SMX Advanced Live Blog: You&A Conversation With Matt Cutts
Day one of our SMX Advanced show is almost over, but there’s one last session still to come: the traditional “You & A with Matt Cutts” keynote session. Search Engine Land’s founding editor, Danny Sullivan, will be sitting down for a lengthy chat with Matt Cutts, the…
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DuckDuckGo Passes 2 Million Daily Searches
DuckDuckGo, the upstart search engine that hangs it hat on protecting its users’ privacy, hit a new milestone on Monday: its first day with two million direct searches. According to the company’s traffic page, DuckDuckGo saw 2,211,203 direct searches on Monday — up about 400,000…
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DuckDuckGo Passes 2 Million Daily Searches
DuckDuckGo, the upstart search engine that hangs it hat on protecting its users’ privacy, hit a new milestone on Monday: its first day with two million direct searches. According to the company’s traffic page, DuckDuckGo saw 2,211,203 direct searches on Monday — up about 400,000…
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Google Officially Buys Waze, Will Integrate Technologies
Google announced they’ve officially acquired Waze, the popular app based social driven mapping technology. This was expected and the rumors are Google paid $1.3 billion for the Israeli startup company. The big questions are (1) will this acquisition be allowed and if so (2) will Google allow…
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Google: Pages With Bad Mobile SEO Won’t Rank As Well In Future
Google announced this morning they are rolling out search ranking changes to help recognize common mistakes webmasters make with their mobile configurations and auto-correct them in the search results. Google’s Yoshikiyo Kato and Pierre Far said: To improve the search experience for…
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Apple Makes Bing The “Default Search Engine” For Siri
One of the things that you might have missed if you weren’t paying really close attention to the live blogs of the Apple WWDC keynote is that when iOS 7 comes out Siri will be able to directly search Twitter, Wikipedia — and Bing. From a search perspective that’s potentially huge…
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Now Updated: The Periodic Table Of SEO Success Factors
Two years ago, we released ”The Periodic Table Of SEO Ranking Factors.” Now we’re back with an update. We’ve introduced some new elements, adjusted a few rankings and given the table a more encompassing name, The Periodic Table Of SEO Success Factors. Clicking on the image…
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AdWords Image Extensions: Early Reactions & In-The-Wild Examples
The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta are in experimental…
Google Testing “In-Depth Articles” Search Results, A New Rich Snippet?
Dr. Peter Meyers, the Marketing Scientist at Moz, formerly SEOmoz, tipped us off to a new Google search interface test. It appears Google is testing showing “in-depth articles” in the search results for local queries. In the screen shot below, Pete triggered these results by searching…
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State AGs: Google Still Allows & Profits From Illegal Drug Ads
The National Association of Attorneys General (NAAG) is accusing Google of continuing to give consumers access to illegal and counterfeit goods — including drugs — in its search results, and letting sites that deal in such goods to advertise with Google. NAAG has asked Google co-founder…
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Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy
A newly released white paper from Google claims the search engine can predict a movie’s opening weekend performance within 92 percent accuracy based on search query and paid click volume. After evaluating search and paid click data for 99 top box office films in 2012, Google correlated the…
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Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi
I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a “premium connection speed upgrade” if I took Bing’s Bing It On challenge. It turns out Bing has been doing this in several airports since…
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Mystery Solved: Why Mobile Safari Searchers Appear To Come “Direct” To Sites Rather Than Via Google
Since September, people using Safari in iOS 6 and searching on Google have appeared to publishers as they’ve come directly to their sites, as opposed to having been driving by search. At last, the reason behind the Dark Google cut-off of data has been found: mobile Safari doesn’t…
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