Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions
If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear…
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Google Notifies Sprint Of Spam Penalty; Seeks Advice In Google Help Forums
The latest large brand to be hit with a user generated content spam penalty notification is Sprint, the large U.S. wireless communications company. Similar to Mozilla’s penalty and BBC’s penalty, Sprint was penalized for user-generated content spam on a portion of their site that was…
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Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To…
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Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case
Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo…
German “Ancillary Copyright” Law To Go Into Effect, Imposes Limits On Search Results
According to a report from IDG News, a “toned down” version of an earlier, more restrictive “ancillary copyright” law has been published in Germany and will go into effect in August. The ”ancillary copyright” rule was proposed in August of 2012. In its initial form it would…
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Across From Google I/O, Microsoft Runs The “Bing It On” Challenge
Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its “Bing It On” challenge against Google directly across the street. Yep. “Put the science back in computer science: test your Google bias inside” read a…
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“Organization Markup” Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box
Want to have your company logo appear in Google search results, similar to how authors get to have their pictures displayed? Keep waiting. New “organization markup” support that Google has announced won’t do that, but it might be useful for putting your logo in Google Knowledge…
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Exploring The New More Dynamic, More Social Google Maps
At the Google Developer conference keynote this morning in San Francisco one of the clear highlights was the introduction of a redesigned Google Maps experience for the PC and mobile. The New Google Maps are available now with an invitation. Already th…
“OK Google” — Hands-Free, Conversational Search Coming From Google
Google has allowed you to speak your search to it on the desktop and mobile devices for some time, but now it’s going to get smarter — talking back to you and continuing the conversation you started. Google shared details at its Google I/O 2013 developer event today and also in a blog…
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Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority
Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the end of this summer. But today, I wanted to pull out one point where Google’s head of search spam, Matt Cutts, said Google is working on an algorithm to give authorities in a…
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Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results
From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big…
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No, Publishership Isn’t Coming Soon To Google Search To Join Authorship
There are expectations in some quarters that publishers will soon be able to have their logos showing up in Google in the way that authors can have their pictures appear. But, Google says there are “no plans” for some type of “publishership” to go live similar to the way it…
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Google Celebrates The Iconic Work Of Graphic Designer Saul Bass
Google is celebrating the work of graphic designer Saul Bass today, giving him his very own Doodle video complete with a musical composition by composer Dave Brubeck. Born in New York City on May 8, 1920, Saul Bass made a career creating iconic film po…
Google Local Results Drops “More Results Near…” To “Improve” Local Search Experience
Google has quietly dropped yet another search feature, this one is related to local search results within a search on Google. Google has removed the “more results near…” link on local search results for queries with local intent. For example, if you search for [pizza] on…
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Bing Asking Users To Break Their Google Habit In Latest Bing It On Challenge
Bing announced today a new version of their Bing It On Challenge, an online campaign launched last September that offers users a side-by-side comparison of Bing and Google search results. In the latest Bing It On Challenge, Bing asks users to perform f…
More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but…
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Google Search App With Google Now Breaks Into iTunes Top 10
When Google first released its updated Google Search app last October, it never made the iTunes top ten and, last week, wasn’t even in the top 100. But the addition of Google Now helped the app make the top ten in less than a week. Google relaunched its app last October with Siri-like voice…
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Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent
The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search. The Q4 2012 data i…
Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1
The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase…
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