Search Engine Land’s Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack

We begin two weeks of year-in-review articles with a look at the most popular news stories we covered in 2014.

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Despite Documented Performance Lift Brands Still Confounded By Local Search

Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”…

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To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords

Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.

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Google “Noticias” On The Homepage Lives On Despite End Of Google News Spain

In the wake of the closure of Google News Spain yesterday “external traffic” had fallen 10 to 15 percent, according to data provided to Mathew Ingram by Chartbeat. However overall traffic at the time of the analysis was relatively stable, suggesting direct navigation. In Germany news…

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Google News Still Available In Spain Despite Closure Deadline

News outlets such as the Wall Street Journal and AP are reporting that Google News España has shut down. However it appears to still be up and available on the site. As Barry Schwartz points out, if you visit news.google.es you’re directed to the following help page. The page offers an…

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Google Faces Potential $19M Privacy Fine In The Netherlands

Google continues to face potential fines for failing to change its privacy policy in Europe. Since the company introduced its “simplified privacy policy” in 2012 it has faced Europe-wide criticism and the threat of fines for violating local data protection laws. Multiple government data…

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Spanish Newspapers Want Government To Force Google To Keep News Open In Spain

A new effort by the Spanish Newspaper Publishers Association (AEDE) to prevent Google from shutting down its News site in Spain is an amazing example of industry chutzpah or hubris. The action shows so much chutzpah in fact that it enters the realm of …

Strict New “Copyright Law” Forces End Of Google News In Spain

Google has decided to shut down Google News in Spain. This drastic step will occur next week and is the result of a recently passed Spanish law that would have compelled Google to pay licensing revenues to Spanish publishers if their content appeared in Google News — even headlines. Some…

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