The five latest Google Ads features and how to make the most of them
SEISO’s guide to testing the latest Google Ads features and how to let them work for you
The post The five latest Google Ads features and how to make the most of them appeared first on Search Engine Watch.
How to use in-market audiences for better search campaigns
Audience targeting has is crucial to enterprise marketing campaigns. Discover all the tricks and tips to use in-market audiences for better optimized search campaigns.
The post How to use in-market audiences for better search campaigns appeared first on Search Engine Watch.
ADworld Experience 2020 Final Program & Special Discount
The main PPC event in Europe (and the World’s largest one based only on real PPC & CRO case stories) will be on April 23 and 24, 2020, in Bologna (Italy) or via live streaming. Speakers include Purna Virji, Tim Ash, Depesh Mandalia, Navah Hopkins, Beth Quigley, Brandon Doyle, Florian Nottorf, and over 40 Jedi PPC knights from all over the world sharing their knowledge.
Post from Gianpaolo Lorusso
Google’s Shiny New Lead Form Extension
Google’s new Lead Form Ad Extension allow users to click on your ad and submit their details without having to visit your website. Read all about it here.
Post from Blueclaw
Call for PPC & CRO speakers at the next ADworld Experience
The European largest PPC & CRO event has opened the hunting season for case stories to be presented at the next edition, which will be held in Italy on April 23-24, 2020. Here are all details to apply successfully.
Post from Gianpaolo Lorusso
Check your Google Ads account like a PRO with “PPC CheckMate” methodology
With the “PPC Checkmate” methodology you can quickly check an ad account’s effectiveness. In this post, Gianpaolo explains it all!
Post from Gianpaolo Lorusso
Paid Search Strategies 2019 [Report]
The new Paid Search Strategies 2019 report from Innovell is a detailed look at the types of strategic approaches that drive paid search success in 2019.
Post from Barry Adams
Improving efficiency in the Google Display Network
Quality Score in Google Display Network is not communicated in any way, but nevertheless it is used to determine auction winners and to set the cost of the click. This post will explain how to work on a campaign to optimize it.
Post from Gianpaolo Lorusso
The Golden 8W Rule for PPC Campaign Planning
What to ask before setting an online advertising campaign is as vital to a PPC professional as knowing perfectly how to set the structure of your ads and how to work on the platform you are going to use. This is a quick checklist of questions to ask to be sure you are not missing important information to set a successful AdWords, Bing, Linkedin or Facebook Ads campaign.
Post from Gianpaolo Lorusso
A beginner’s guide to display advertising
In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper venue. Here we’ll go over some simple best practices for creating a display ad.
Search advertising vs. display advertising: Which delivers the best returns?
Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel, and you risk ruining the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will generate the most conversions.
16 Questions to Ask Your Programmatic Provider
How do you pick the right programmatic display option for your business? What questions should you ask? Find out what you need to know in this handy post from Rob Weatherhead.
Post from Rob Weatherhead
What is Header Bidding and why should I care?
Header bidding is the latest technology to help online advertisers compete and attract an audience. In this article Rob Weatherhead explains what it is and how you can use it for your advertising campaigns.
Post from Rob Weatherhead
5 things programmatic display still needs to prove to marketers
Programmatic spend is on the increase and is expected to account for 58% of display expenditure in 2017. It is not without its critics however, and there are some key areas programmatic needs to prove itself in 2017 if it is to continue swallowing up digital budgets. Here are the top five.
Post from Rob Weatherhead
A Quick Recap of the International Session of PPC Masters in Berlin
Gianpaolo recaps some of the main concepts shared by the international speakers of PPC Masters in Berlin. Learn about some of the key take aways on State of Digital.
Post from Gianpaolo Lorusso
Viewability: why all the fuss and how should you be using it?
Rob Weatherhead gives an overview of Viewability for digital display and how you need to integrate it into your display channel as a metric for performance.
Post from Rob Weatherhead
How to get started with Programmatic advertising: A beginners guide
Tara West gives and overview and introduction of what is Programmatic Advertising and how you can start using it today within your biddable media marketing mix.
Post from Tara West
What’s next for Adblock Plus and its Acceptable Ads Platform?
Adblock Plus made a major announcement last week that it would create its own RTB platform and get into the ad business.
Coalition for Better Ads to make digital ads great again
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.”
17 useful search marketing stats from Merkle’s Q2 2016 report
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.