Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting
What is Roll-Up Reporting in GA 360?
Roll-Up reporting combines data from multiple Google Analytics properties and lets you view them in a single one.
For example, say you have a brand website (www.yourbrand.com), an ecommerce site (shop.yourbrand.com), a slew of paid search landing pages (www.yourbrand-marketing.com/Campaign-Name), and several international sites (www.yourbrand.eu, www.yourbrand.ca, www.yourbrand.co.uk), roll-up reporting merges data points — in the form of Google Analytics “hits” — into an individual property.…
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How to Integrate Google Analytics 360 & Salesforce Marketing Cloud
While many digital marketers are familiar with closing the loop between GA 360 + Salesforce Sales Cloud by now – some still aren’t aware of the Google Analytics 360 native integration with Salesforce Marketing Cloud (SFMC) as well.
The native GA 360 Salesforce integration with Marketing Cloud allows for greater insights and activation points across SFMC campaigns, most of which can only be achieved using the paid connector.…
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Analytics 360 Integrations We Love
Although all of Google’s solution products are good on their own, they become even better when paired together with the premium version of Google Analytics – Analytics 360 (GA 360).
Part of the Google Marketing Platform (GMP), these integrations allow you to connect different sources of data and analyze them together, driving a seamless approach to efficient analyses.…
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Introduction to Search Ads 360 and Display & Video 360
What are Search Ads 360 and Display & Video 360?
After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion.
Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager.…
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A Perfect Pair: Analytics 360 & Optimize 360
Why Use a Marketing Testing Tool?
For a refresher on the marketing testing tool, Google Optimize 360, and its capabilities compared to the free version Google Optimize, read my previous blog post here.
For the purposes of this post, I’ll do a deep dive into Optimize 360’s Personalization and Audience Targeting capabilities, including showing you step by step walkthrough on how to create a personalization experiment in Optimize 360.…
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