Vlog #71: Eli Schwartz – Getting Hit By Google Panda & Enterprise SEO
Eli Schwartz is a growth and SEO advisor and helps companies on SEO strategy. I had to ask about the title, and he said in the Bay Area people call marketing, growth and no one wants a consultant…
Vlog #70: Katherine Watier Ong – Growing Your SEO Team & Voice Search
Katherine Watier Ong is owner of WO Strategies and she built her first web site in 1994 but has been doing SEO for over 15 years. She started doing SEO for a non-profits, and she got hooked on SEO after an SES Chicago event…
Vlog #69: Sarah Teach – Heartfelt SEO & Conscious Capitalism in SEO
Sarah Teach is an SEO at The Motley Fool, she specifically works on the evergreen content at the publication. She has an interesting story…
Vlog #68: Hillel Fuld On Helping Others Win In Business
Hillel Fuld (@HilzFuld) is someone I’ve known for a long time. He isn’t an SEO but he is super well connected with everyone I know in Israel and has a speciality in helping Israel start ups succeed. He also has helped me with SMX Israel in terms of f…
Vlog #67: Gilad Sasson On The Old Days Of Spamming In SEO, The Future Of Search & Medical Cannabis SEO
Gilad Sasson, also known under the alias @algoholic, runs Nekuda.co.il and has been doing SEO for about 20 years now. He worked for the Israeli Yellow pages and has…
Vlog #66: Limor Barenholtz On SEO Today vs Old Days & The Importance Of Local SEO In Israel
Limor Barenholtz is the head of SEO at Universal McCann Digital. I’ve worked with Universal McCann Digital since before it was known as Universal McCann Digital…
Vlog #65: Aaron Friedman On Content Ideas & Small Things In SEO
Aaron Friedman (LinkedIn) went from being an agency SEO to working at a data software company. I’ve known Aaron for many years – since 2009…
Vlog #64: Mordy Oberstein On Quality Content Though Google Algorithm Updates & Are Featured Snippets Worth It
Mordy Oberstein, the Chief Marketing Officer at RankRanger, came to my hotel in Jerusalem to talk SEO. RankRanger is a toolset I reference a lot here around Google algorithm updates and tracking changes with Google. He started…
Vlog #63: Ari Nahmani On Hyperlocal SEO & Organic Search In E-Commerce
Now I am off to Israel, specifically Jerusalem, and I met with Ari Nahmani, the CEO of Kahena Digital Marketing. He lives in Tel Aviv but his office is in Jerusalem, his company has about 20 people. SEO in the old days is a different world now he sai…
Vlog #62: Dan Leibson – On Google Local Neural Matching & Multi-location Brand Issues in Google My Business
Dan Leibson (@DanLeibson) is the VP of Search at Local SEO Guide. He started in SEO in around 2007 with e-commerce and did some ‘review manipulation’ before it was a cool thing to do. In 2012 he got into local search and he has a pretty good name in …
Vlog #60: Eric Wu – The Reason Google Built The Panda Algorithm?
Eric Wu is an SEO who has been doing some pretty intense SEO since 2000. He fell into doing SEO for the City of San Diego when the San Diego Fire Department had a porn site outranking them on Google. It was not easy to outrank a porn site back then……
Vlog #59: Dawn Anderson On Google BERT & What It Really Means
Dawn Anderson runs an agency in the UK named Bertey, and it was named that before Google BERT came out. Her agency is actually named for her dog, which she named Bertey several years ago. So really…
Vlog #58: Kevin Doory on Local SEO vs Traditional SEO & Google My Business
Kevin Doory is the Director of SEO at AutoRevo. In fact, I know Kevin through two of my RustyBrick employees. He worked together with one of my employees back in Maryland. He actually started in SEO doing automotive SEO and did other things in SEO…
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Vlog #57: Hamlet Batista On Scaling SEO Through Technology & How To Automate Your SEO
Hamlet Batista originally is from the Dominican Republic and is now based in New Jersey, less than an hour from my office actually. I did offer him a ride but he turned me down and instead flew in from Newark Airport. He is the CEO of RankSense…
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Vlog #56: Max Prin on Technical SEO & PWAs
Max Prin is the head of technical SEO at Merkle and I pulled him aside at TechSEO Boost to have him talk to me about SEO.
He moved from France to Boston in 2011 and his first job was to create content for SEO purposes…
Vlog #55: Martha van Berkel On Structure Data Adoption & How Schema Helps With Google Rankings
Martha van Berkel is the CEO of Schema App, which is a platform that does structured data and schema at scale. She worked at Cisco for 14 years starting at the beginning doing customer support…
Vlog #54: Tony Wright On SEO Attribution & Online Reputation Management
Tony Wright has been doing SEO since 1998, that is super early. He did it all from black hat to white hat SEO through the years. He started his career in a PR firm and his job title was “Cyber PR,” how cool is that title…
Vlog #53: Detlef Johnson – One Of The Earliest Pioneers In SEO
My final interview at SMX East was with Detlef Johnson, an individual who was part of a small group of pioneers who helped form the SEO space and SEO profession. We discussed some of that super early history, there nothing like looking back at the pas…
Vlog #52: Fili Wiese – Former Google Search Quality Analyst Turned SEO
After years and years of knowing Fili Wiese, the two of us sat down one-on-one to discuss SEO. Fili Wiese is most well known for his work at a Googler…
Vlog #51: Ginny Marvin On Periodic Table of PPC & Natural Language in PPC
Ginny Marvin (@ginnymarvin) is the Editor-in-Chief of Search Engine Land and the other Third Door Media properties and is someone I have worked incredibly closely with for the past several years. As you can tell from watching the interview…