Vlog #190: Marguarite Humphrey’s Career & Challenges Of Working With Large Franchises In Search Marketing
Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years…
Vlog #189: Christine Zirnheld, aka Shep On Google Ads Performance Max Campaigns
In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases…
Vlog #188: Christine Zirnheld, aka Shep On Being A PPC Hypocrite
Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O’Clock, and has been with the company for over four years. Shep came from her maiden name Shepherd and Greg Finn gave him the nickname of Shep…
Vlog #187: Jill Fecher On Podcasting & Agency Business Development
In part one, we learned about Jill Fecher, Chief Growth Officer at Cypress North. We learned about her past history in marketing, why she joined Cypress North, what she does there…
Vlog #186: Jill Fecher On Creating Your Own Job Description At A Digital Marketing Agency
Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke about how she joined Cypress North and why she joined that company…
Vlog #185: Sarah Burke On The Benefits Of Google Analytics 4 & Why Data Dashboards Are Important
In part one, we learned about Sarah Burke, the Data and Analytics Manager at Cypress North. We also spoke about some of the differences between Google Analytics 4 and Universal Analytics 3. Here we talk about the benefits of Google Analytics 4.
Vlog #184: Part I: Sarah Burke On Data Analytics and Differences Between GA 4 & UA3
Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that…
Vlog #183: Jaimie Clark On Google Product Reviews Update & Jon Clark On SEO For Startups
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company…
Vlog #182: Jon Clark On Building An SEO Agency & Happy Employees and Customers
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company…
Vlog #181: Jaimie Clark On Being A VP Of SEO & Building Your Career
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company…
Vlog #180: Jaimie Clark and Jon Clark from Razorfish to New York Time�s Wirecutter & Centerfield & Microsoft & NBC Universal
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company…
Vlog #179: Jaimie Clark vs Jon Clark – Who Is A Better SEO?
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company…
Vlog #178: Alcides Aguasvivas On Proper Infrastructure For Sites To Perform Well In Search
In part one, Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we spoke about local SEO for small businesses. In part three we talk about site development and the imp…
Vlog #177: Alcides Aguasvivas On Local SEO For Small Businesses
In part one, Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we chow down on SEO…
Vlog #176: Alcides Aguasvivas On Starting An Digital Agency During College, 18 Years Later
Alcides Aguasvivas is a co-founder of Pix-l Graphx, he has been running the company for 18 years now and they are based around the corner from my office in Rutherford, New Jersey. He is most passionate about search…
Vlog #175: James Pate On Enterprise SEO Adoption & SEO Driven Taxonomy
In part one with James Pate, we spoke about doing SEO at IBM and using Airtable for managing enterprise SEO data. In part two, we talk about enterprise SEO adoption and SEO driven taxonomy…
Vlog #174: James Pate On SEO At IBM & Using Airtable For Managing Enterprise SEO Data
James Pate is the Technical SEO Manager at IBM, IBM has a whole group of respected and well known SEOs. I’ve spoken with Patrick Stox while he was at IBM, I also spoke with Tanu Javeri at IBM’s NYC offices a while back. So this is the third IBM SEO I’…
Vlog #173: Lior Krolewicz On What It Takes To Be A Good Search Marketers
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about PPC software, Google Ads automation and bugs with ad platform…
Vlog #172: Lior Krolewicz On PPC Software & Issues With Google Ads Automation
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company…
Search News Buzz Video Recap: Google May 1st Algorithm Update, Moz Removed From Google Search, Google Ads Safety Report, New In Microsoft Advertising & More
This week in search, we had another unconfirmed Google search ranking algorithm update that touched down in a big way on May 1st with a lot of weirdness the week prior. Moz’s home page was removed from Google Search for a 12 hour period after…
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