Google Posts now accepting videos for some local businesses
Google Posts gets richer with the ability to upload videos to your messages.
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Hooray! Google My Business descriptions are back
Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.
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Waze launches ‘Local’ ads primarily aimed at SMBs and franchises
Waze has 100 million active users who spend an average of 11 hours per month in the app.
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Why we need to fight fake reviews
As a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says contributor Wesley Young.
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Google My Business adds ‘women-led’ icon & attribute to business listings
Here’s how to add a ‘women-led’ icon to your Google Maps and local search listings.
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International SEO and search trends: How does it all work?
Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.
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Case study: On-page + off-page SEO working together = success
Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic.
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Restaurant owners can now edit menu listings in Google My Business
Create a structured restaurant menu that can display in mobile search listings directly in Google My Business.
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Google Bulletin: Hyperlocal news, Nextdoor competitor or both?
Google has already proven it can crowdsource local content at scale through its Local Guides program.
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How much will privacy regulation disrupt the local search market in 2018?
Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry.
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Mind your business: Our top local search columns of 2017
Search Engine Land’s most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook’s local search capabilities.
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Google brings local lead generation to Google Assistant and Google Home
The company taps HomeAdvisor and Porch to provide local contractors through a multistep voice-driven interaction.
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Google home services ads program rebrands, expanding to 30 cities by end of 2017
The program is now in 17 cities. A new app helps businesses manage leads throughout the day.
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Facebook third-party partnerships bring huge trove of used car listings to Marketplace
Hundreds of thousands of used cars now available as part of content expansion.
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Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express.
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Markets with home service ads: Service-area businesses are coming back to the local results
There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date.
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Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels
A search bar and multiple product listings are part of the update.
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Optimized store landing pages: An important part of local search strategy
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
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6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
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6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.