How local businesses can turn the threat of on-demand deliveries to their own advantage
On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow.
The post How local businesses can turn the threat of on-demand delive…
Google home service ads come to the East Coast & open up to more service categories
The local home services ad product is now available in 5 metro areas in the US.
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Google adds booking for spa and salon appointments from Search & Maps
The Reserve with Google program makes it possible to book appointments right from Google.
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Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior.
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Why location marketers need to embrace whimsical, visual storytelling
Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share location-based information.
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The future of local discovery
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
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4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course
Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility.
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Google Maps ad traffic steadily growing
Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.
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Driving local marketing change with Uber, Lyft and self-driving cars
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.
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When should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.
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The future of paid voice search and monetizing the map
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.
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Local search: It’s all about mobile
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.
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Mind the store: Using AdWords to drive offline sales
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.
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Don’t just appeal to a local searcher’s wants or needs, focus on the journey
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.
The post Don’t just appeal to a local searcher’s wants or…
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Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land’s 10 most popular local search columns of the year.
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BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year
Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees.
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What does the Consumer Review Fairness Act mean for consumers and online reviews?
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.
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Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
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Removing duplicates in Yext: still a hands-on process
Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths and weaknesses of the platform.
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How brands can win with omnichannel discovery
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
The post How brands can win with omnichannel discovery ap…