Mapping It Out: Our Top 10 Local Search Columns For 2014
Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need…
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Citation Inconsistency Is No.1 Issue Affecting Local Ranking
This post is a follow-up from my November post, in which I shared some interesting findings from the current InsideLocal webinar series. During InsideLocal webinars, we survey the audience, which consists of 500+ local search consultants and SMB owners. The vast majority of attendees are search…
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Google Maps, Yelp & Local SEO In 2015
When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your…
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Close More Clients With A Quick Local Site Audit
We all know it – selling local SEO to clients is tough. After my “simple math” post back in October, I’ve gotten a ton of questions asking for more details about our sales process. As we all know, small business owners assume that their site is the best and that they should…
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Black Friday Is NEXT Week. Is Your Local Business Ready?
The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare.
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58% Of Local Marketers Will Change Tactics After Pigeon Update
There has been much expert analysis and published research into the impact of Google’s Pigeon Update. In this post, I am going to share the results of some recent polls we conducted with attendees on a recent InsideLocal webinar, the topic of which was “The Impact of Pigeon.”…
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Simple Tips To Set The Stage For Local SEO In 2015
After Google’s most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.
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When Big Brands Fail With Local SEO
Large, multi-location are poised for local search success, yet it often eludes them. Contributor Jared Del Prete provides some solutions to common roadblocks.
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Using The Past To Predict The Future For Local Search
What does local SEO have in store for us? Columnist Myles Anderson takes a look at how local ranking factors have changed over time.
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How Large Multi-Location Businesses Can Dominate In Local Search
Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right.
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How Not To Ask For Reviews: A True Story About Local SEO
Contributor Neil Patel tells the tale of a boutique hotel owner whose strategy for discouraging bad reviews backfired in a major way.
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Simple Math To Show Potential Clients Why Local SEO Is Important
Local businesses sometimes have trouble understanding how they’d benefit from SEO. Columnist Greg Gifford shows how you can boil it down to the basics.
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Pigeon Rolled Back? Law Firm Study Says Yes
Local search marketers have been concerned about the impact of Google’s Pigeon update on small businesses — has the search giant taken notice?
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12 Things To Check In Your Local Homepage SEO Audit
Your homepage is arguably the most important page of your site. Contributor Chris Silver Smith provides tips to ensure it’s in top shape!
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Understanding Sales, Conversion & Revenue For Local SEO Agencies
Contributor Myles Anderson takes a deep dive into the stats BrightLocal collected in a survey of more than 1,700 local SEOs.
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Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories
While many marketers have written off Internet Yellow Pages as dead, the recent Google Pigeon update may have made them relevant once more.
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BrightLocal Opens Its 2014 Local SEO Industry Survey
Local SEO firm BrightLocal has posted its third annual local SEO industry survey, asking SEO professionals to answer 20 questions on SEO business related topics like company turnover, services and fees. Anyone interested in taking the survey can do so on BrightLocal’s website up until this…
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Using Autocomplete To Hijack Local Search Results & Improve Online Reputation
Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) p…
How To Conduct A Winning Local Search Audit
Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed…
How To Generate Customer Experience Reviews For SEO Profit – Part I
Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access…
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