Google Is Fixing The “Permanently Closed” Problem
Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked “Permanently closed” — and what Google may be doing to address the issue.
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Setting Local SEO Expectations: 3 Points To Hit Early And Often
When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign.
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Franchise SEO: For Masochists Only
Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions.
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Do SEOs At Larger Agencies Earn More Than Those At Smaller Agencies?
Local search practitioners, how do you stack up to your peers in the industry? Columnist Myles Anderson sheds some light on this topic based on data from BrightLocal’s recent annual Local SEO Industry Survey.
The post Do SEOs At Larger Agencies Earn M…
The Local Data Ecosystem Just Got A Little More Eco-Friendly
Google recently introduced the Google My Business API, but what does this mean for local business marketers? Columnist Christian Ward of Yext explains.
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10 Local Link Building Tips for 2016
Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now.
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7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
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When You Rank High Organically But Not Locally (Case Study)
You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? Columnist Joy Hawkins explores.
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The Missing Link Building Tip For Local SEO
Links have become increasingly important for local search since Google’s Pigeon algorithm update, but columnist Greg Gifford reminds us that local link building tactics differ from “traditional” ones in important ways.
The post The Missing Link Buildi…
Local Experts Say “Relevance” Of Citations More Important Than “Authority”
Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey.
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10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing
Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015.
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Make Your Blog A Local Destination & Win At Local Search
Wondering what to do on your blog to help your Local SEO efforts? Columnist Greg Gifford lays out a game plan for local blogging success.
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Rev Up The Content Marketing Engine To Achieve Local Liftoff
Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses.
The post Rev Up The Content Marketing Engine To Achieve Local Liftoff appeared first on Search Engine Land.
Ple…
Local Businesses: How To Get Good Online Reviews That Build Business
Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews.
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AMA: Common Local SEO Mistakes Made By Businesses Big & Small
Have questions about local SEO? Columnist Andrew Shotland has anticipated these questions and is answering them, Reddit-style!
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Local SEO For Franchises Means Teamwork
Contributor Chris Marentis explores the unique SEO challenges and opportunities for franchisees and franchisors.
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Is Your Local Site Mobile Friendly? Should It Be?
Local businesses often don’t see the need to go mobile, but columnist Rachel Lindteigen reminds SMBs that the time to prepare is now.
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10 Common Mistakes To Avoid On Local Websites
Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford.
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The Franchise Challenge: How Do You Stand Out When You’re One Of Many?
Local search marketing can be a challenge for franchisees, but columnist Rachel Lindteigen has some tips.
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75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective
Columnist Myles Anderson shares key stats from BrightLocal’s most recent annual SMB Internet Marketing Survey.
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