Everything You Need To Know About Google’s Local Algorithm, Pigeon
Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014.
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Local SEO In 2015 – Look At The Big Picture
When you’re doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.
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10 Things I Learned About Local SEO In 2014
We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came…
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Mapping It Out: Our Top 10 Local Search Columns For 2014
Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need…
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Google Maps, Yelp & Local SEO In 2015
When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your…
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Close More Clients With A Quick Local Site Audit
We all know it – selling local SEO to clients is tough. After my “simple math” post back in October, I’ve gotten a ton of questions asking for more details about our sales process. As we all know, small business owners assume that their site is the best and that they should…
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The Post-Google Local Survival Guide
Ask any local SEO worth their salt, and they will tell you that the Pigeon algorithm update has been a kind of big shift in local search results. Traditionally, when an algorithm update causes a major shift in the SERPs, SEOs adjust their strategy and tactics accordingly. Consider this: we had a…
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Black Friday Is NEXT Week. Is Your Local Business Ready?
The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare.
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58% Of Local Marketers Will Change Tactics After Pigeon Update
There has been much expert analysis and published research into the impact of Google’s Pigeon Update. In this post, I am going to share the results of some recent polls we conducted with attendees on a recent InsideLocal webinar, the topic of which was “The Impact of Pigeon.”…
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Simple Tips To Set The Stage For Local SEO In 2015
After Google’s most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.
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7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season
Time for local businesses to optimize for the holiday season. Columnist Chris Silver Smith provides 7 quick tips to boost rankings and, hopefully, sales.
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Marketing In Transit: Selling To Mobile Searchers
Consumers are increasingly using their mobile devices to connect with local businesses, yet many of these sites still aren’t mobile-friendly. Columnist Chris Marentis offers his advice.
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Using The Past To Predict The Future For Local Search
What does local SEO have in store for us? Columnist Myles Anderson takes a look at how local ranking factors have changed over time.
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How Large Multi-Location Businesses Can Dominate In Local Search
Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right.
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Moz Local Ranking Factors 2014 Study Shows Mostly The Same Formula
Moz has announced the release of their annual local ranking factors study. The study shows that for the most part, the signals and factors according to their large panel of experts, has not changed much year over year. David Mihm from Moz said the bigg…
Pigeon Rolled Back? Law Firm Study Says Yes
Local search marketers have been concerned about the impact of Google’s Pigeon update on small businesses — has the search giant taken notice?
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12 Things To Check In Your Local Homepage SEO Audit
Your homepage is arguably the most important page of your site. Contributor Chris Silver Smith provides tips to ensure it’s in top shape!
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Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO
You might be surprised to find that, for one vertical at least, the results after Pigeon were not at all what one would have expected.
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Update: BrightLocal Clarifies Its Local SEO Industry Survey Findings
Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning less than $30,000 in “revenue turnover.” While some commenters questioned the…
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Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories
While many marketers have written off Internet Yellow Pages as dead, the recent Google Pigeon update may have made them relevant once more.
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