Why “near me” is critically important for multi-location businesses

As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most.

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Forecast says SEO-related spending will be worth $80 billion by 2020

Report from Borrell Associates argues “marketing services” spending in US is much larger than advertising.

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Don’t trust Google to structure your local data

As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.

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“Search disruption is coming!” and 9 other expert insights From LSA16

The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy.

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Dear SEOs: Please stop spamming Google Maps!

Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings.

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6 strategies to build links for your small business website in 2016

Small business owners often don’t know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions.

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Google Posts are going to kill (at) local SEO

Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt?

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What different consumer groups really want from local business websites

Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note!

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The Local SEO Playbook To Increased Visibility And Customer Acquisition

Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.

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The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search

Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.

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