5 Go-Tos To Make Online Reviews Work For Your Business
By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s…
Please visit Search Engine Land for the full article.
What is Your Privacy Habit on Facebook?
To make sure your content is ‘safe’ on Facebook there is a lot you need to do. But most users don’t think about privacy too much as research shows.
Post from Bas van den Beld on State of Digital
What is Your Privacy Habit on Facebook?
The Social Network to Watch in 2014? Pinterest
With 2014 predictions for the ‘next big social network’ rife, Sarah Bradley for State of Digital explains why we should look to Pinterest this year.
Post from Sarah Bradley on State of Digital
The Social Network to Watch in 2014? Pinterest
How Local Businesses Can Leverage Twitter’s New Nearby Feature
Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select…
Please visit Search Engine Land for the full article.
Best of 2013: No 2 – Facebook Graph Search: Marketing Opportunities and a Potential Privacy Nightmare
Facebook’s new Graph Search has potential for finding information about others and targeting, but also raises a lot of privacy questions at the same time
Post from Bas van den Beld on State of Digital
Best of 2013: No 2 – Facebook Graph Search: Marketing Opportunities and a Potential Privacy Nightmare
The State of Social: Staffing and Budgeting for Social
Would you set up a complete social team? Or should the current marketing team do it all? And how much are they worth to you? All questions which are often debated within companies. This infographic takes a closer look.
Post from Bas van den Beld on State of Digital
The State of Social: Staffing and Budgeting for Social
How Record Labels Must Adapt Their Online Marketing Strategy in 2014
Marcus Taylor has spent a lot of time on various sides of music marketing and shares his factors separating those artists who are currently leading the way in digital marketing in the music industry, from those who are lagging behind.
Post from Marcus Taylor on State of Digital
How Record Labels Must Adapt Their Online Marketing Strategy in 2014
Social Media Tips for Lawyers
Social media marketing in the legal industry can be a tricky business so Sarah Bradley for State of Digital has put together her 5 tips to help lawyers and legal professionals start to fully optimize their online presence today.
Post from Sarah Bradley on State of Digital
Social Media Tips for Lawyers
History of Hashtags (infographic)
Ever thought about where hashtags come from? They have been around for several years now. An overview from 2007 to now.
Post from Bas van den Beld on State of Digital
History of Hashtags (infographic)
Gianluca Fiorelli’s Super Search Update – November 2013 edition
The end of the year is coming, and with it the time of looking back at what happened in 2013 and start trying to guess what 2014 will offer.
Usually this translates into boring lists and weird previews that really don’t understand the real meaning of the events of past.
But if someone like Dr Pete presents his on preview, well… I trust them, because very few persons have such a constant and attentive view of the changes Google commits daily to its own SERPs…
Click and discover the best about Search and Digital Marketing shared during the last weeks.
Post from Gianluca Fiorelli on State of Digital
Gianluca Fiorelli’s Super Search Update – November 2013 edition
How To Run A Successful B2B Social Media Marketing Campaign
Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in…
Please visit Search Engine Land for the full article.
London 2012 – The Campaign Strategy for Changing Hearts and Minds
Greg Nugent was the director of brand, marketing and culture for the London Olympics. He shares the lessons he learned what we can all use.
Post from Louis Venter on State of Digital
London 2012 – The Campaign Strategy for Changing Hearts and Minds
What Should I Tweet? Tips for Corporate Twitter Accounts
So you’ve been handed the keys to corporate Twitter account, but now what? What should you tweet about? Here are some important tips.
Post from Hannah Smith on State of Digital
What Should I Tweet? Tips for Corporate Twitter Accounts
3 Useful Google things you may have missed
Are you, like us, too busy to keep up with Google’s latest improvements and new features? Here are 3 things you may have missed!
Post from Jackie Hole on State of Digital
3 Useful Google things you may have missed
What Everybody Missed About Hummingbird: Social Signals
Danny Sullivan joined me for a live broadcast event via a Hangout on Air (HOA) this past Halloween, and this included a major revelation about Hummingbird and Social signals. Scott Scowcroft has done an awesome job of extracting this part of the broadc…
5 ways to use Twitter for Community Building
Community Building is a brilliant way to start turning connections into customers. Twitter is a fantastic social network for community building so Sarah Bradley for State of Digital has put together an easy 5 step guide to start increasing your following, building relationships and converting customer using Twitter.
Post from Sarah Bradley on State of Digital
5 ways to use Twitter for Community Building
How to Run a Successful Facebook Competition
In this post we look at ways to increase your Facebook competition entries online and create more of a buzz around your Facebook promotion.
Post from Laura Phillips on State of Digital
How to Run a Successful Facebook Competition
Understanding The Information Age – The Crucial Shift In Consumer Decision Making
The evolution and increasing popularity of social media has resulted in an enormous shift in consumer purchase behaviour.
Post from Clarissa Sajbl on State of Digital
Understanding The Information Age – The Crucial Shift In Consumer Decision Making
How Local Businesses Should Size Up & Tackle Social Media
The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and…
Please visit Search Engine Land for the full article.
Social Media Monitoring is Essential – Unless You’re a Hedgehog
Social Media Monitoring should be an essential part of your online strategy, if it isn’t then here a 6 very good reasons to convince you to start monitoring your social networks today!
Post from Sarah Bradley on State of Digital
Social Media Monitoring is Essential – Unless You’re a Hedgehog