Three digital marketing trends you can’t miss in 2020
Founder of DigitiMatic, Pius Boachie talks about digital marketing trends – Paid voice search, interactive content, TikTok advertising, and more.
The post Three digital marketing trends you can’t miss in 2020 appeared first on Search Engine Watch.
10 Tools Under $100 to Streamline Your Social Media Marketing
Who would say “no” to faster, easier, and more effective work day? Even though these ten tools won’t replace you as a social media professional, they’ll significantly simplify your social media routine and speed up your progress.
Post from Maria Raybould
Six social media marketing strategies that work and convert
In 2018 alone, $74 billion were spent on social media marketing worldwide. Why? Six new and proven social media marketing strategies on key areas.
The post Six social media marketing strategies that work and convert appeared first on Search Engine Watch.
The Best Tools Sentiment Analysis Tools For Business
Sentiment analysis is a valuable aspect of monitoring a brand’s power. Using the right tools can help brands stay on top of customer service and their brand reputation.
Post from Milosz Krasinski
Over half of searches on Google yield zero clicks
Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.
The post Over half of searches on Google yield zero clicks appeared first on Search Engine Watch.
Strategic social media in three straightforward steps
If your brand doesn’t have a social media strategy then be prepared to fall behind. A strategic social media plan can help you to get started – give you an idea of what’s working for your business and what’s not. The framework below is simple but effective, read Helen’s post to find out more.
Post from Helen Brooks
Getting the Most Out of Facebook Ad Library For Your Ecommerce Ads
Facebook Ad Library is a great resource for advertisers. Use it to your advantage and see how your competitors are optimising their Facebook Ads.
Post from Lauren Irwin
Instagram SEO – 8 Proven Tactics
Instagram blocks search engines from categorizing images. Your profile can be indexed, but the images can’t. This makes Instagram SEO challenging, but not impossible.
Post from Natasha Ponomaroff
Sentiment Analysis: Turning Your Social Media into a Marketing Dream
Sentiment anaysis is the only way you can really see what’s being said on social media platforms about your company, you, and the way things are run.
Post from Milosz Krasinski
3 Reasons You Need More Company Pages on Your Website
In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.
Post from Lee Wilson
Visual content creation tools for stunning social media campaigns
Image content can increase subscription users by up to 329%. Five of the most fantastic visual content creation design tools.
The post Visual content creation tools for stunning social media campaigns appeared first on Search Engine Watch.
Five Things To Avoid When Running LinkedIn Sponsored Posts
LinkedIn is a powerful B2B marketing tool, if used properly. Advertising on LinkedIn needs to be properly handled and managed, as Matt LaMontagne explains.
Post from Matt LaMontagne
6 Mistakes People Are Making With Their Social Scheduling Software
Social media scheduling software offers a large number of benefits to businesses and the marketers that work for them. Learn the six most common mistakes people make with their social scheduling software and what you can do to avoid them.
Post from Maria Raybould
What’s A ‘Like’ Worth? Study Reveals Value Of Social Engagements
Wolfgang Digital’s 2019 E-Commerce KPI Report has finally revealed the commercial value of social media engagements. What’s a ‘Like’ worth? Find out here!
Post from Wolfgang Digital
SEO & Social Strategy: Shaping the User Journey
The user journey is no longer a straight and simple path. Customers jump between channels and platforms—so, how do we lead them to convert? Morgen shows us how on State of Digital.
Post from Morgen Henderson
How to Improve Your Social Media Strategy Based on Competitor Research
Learn how to use competitor research to improve your social media strategy. We’ll go over techniques and tools that will help you outshine your rivals.
Post from Xenia Volynchuk
Artificial intelligence for marketers
In this editorial from Amanda DiSilvestro, she puts the case forward for AI as an essential tool for search marketers.
Quora’s ad pixel now supports multi-event conversion tracking
Advertisers can also now get view-through conversion data.
The post Quora’s ad pixel now supports multi-event conversion tracking appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
11 Social Media Ideas from the Fashion Industry Everyone Should Try
Fashion brands are unrivalled when it comes to creativity and social media ROI. Get 11 ideas on how to produce unique content, optimize it for likes, comments, or retweets, and on how to grow your audience.
Post from Xenia Volynchuk
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.
The post Publishers turn to ads, search following Facebook’s News Feed change appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.