Seven ways marketers can use Twitter Moments
Twitter has opened Moments to all users and is therefore taking curation to the next level. What does this mean for brands?
A guide to testing your paid social ads to enhance ROI
While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an overlooked paid channel.
What makes people follow or unfollow a brand?
Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience?
Instagram content best practice: winning examples from global brands
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.
Three small businesses rocking local social media marketing
Here are some recent examples of local and small business campaigns that are rocking social media…
10 ways to promote your WordPress blog for beginners
If you’ve just started off your WordPress blog and want everybody to read your content, then you should promote your blogs on multiple online platforms.
How to market your online business for free
Here we present 32 tips to give your online business a boost without the need of a credit card.
Guide on how to create a Snapchat Geofilter for your business
Want to use filters of your own? Or market them? Here’s a complete guide on how to create a SnapChat filter!
Post from Tara West
Social Penalty Algorithms: You’ll never believe the future of social media!
Facebook are clamping down on clickbait in user’s news feeds through algorithmic tweaks. But what does this mean for other social networks that need to tackle spam and clickbait?
Post from Paul Hunter
The definitive SEO audit part 3 of 3: Off-site
In the final installment of his three-part series on how to conduct a thorough SEO audit, columnist Dave Davies talks about assessing off-site factors and addressing the issues found therein.
The post The definitive SEO audit part 3 of 3: Off-site app…
10 Ways to Boost Facebook Engagement Without Ads
Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of brands.
Post from Lisa Lacy
Friday Infographic: The Anatomy of a Successful LinkedIn Profile
A look into the anatomy of a successful LinkedIn profile. What steps to take to create that perfect profiel?
Post from Bas van den Beld
How to conjure big PPC profits with a few hundred dollars
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.
The post How to conjure big PPC profits with a few hu…
How to increase your content’s viral potential
Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it.
Friday Infographic: Snapchat’s popularity in numbers
Snapchat is the new popular kid on the block. But marketers struggle a bit to get a grip on it. Is it only kids? Let’s first look at some numbers.
Post from Bas van den Beld
SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.
The post SMX Advanced recap: Using Paid Search & Social Together to Deliver the…
Please visit Search Engine Land for the full article.
Tap Into The Twitterverse
As a digital marketer I find Twitter amazing because of one little tiny feature – the search functionality. This is how you should use it.
Post from Per Pettersson
Was it Marketers that ruined social media? Yes they did.
All timelines from all social networks now have algorithms. This means we miss many updates. And marketers are to blame for that.
Post from Bas van den Beld
Two tried and true methods to make social media impact SEO
While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.
The post Two tried and true methods to make social media impact SEO appeared first on S…
How to effectively prioritize and amplify SEO content
We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.
The post How to effectively prioritize and amplify SEO content appeared first on Search Engine L…