FacePay or PayBook? – Peer to Peer Payments Come to Facebook
Facebook has been processing huge sums of money since forever, but soon they’re taking it to a new level with their own version of PayPal. Find out more in this article from Laura Phillips.
Post from Laura Phillips
Biggest Social Media Updates of 2015 To Date
2015 is barely two months old and already the major social media platforms are making all kinds updates. Laura Crimmons lists what’s been changed so far.
Post from Laura Crimmons
When a Bad Review is a Good Thing for your Business.
In a world of user-generated content, a bad review can be a serious blow to your reputation. Wayne Denner explains how to handle negative customer reviews and how it can actually be a good thing for your business.
Post from Wayne Denner
These 6 brands are killing it on Instagram and here’s why.
Instagram is hot – there’s no denying it. This relatively new social network has taken all picture snapping lovers by storm. Here are 6 brands that are absolutely winning at Instagram, I’ve included some comments with each to inspire you.
Post from Krystian Szastok
Friday Infographic: Global Search and Social: The Ones to Watch in 2015
The Webcertain Global Search and Social Report, issued in Q1 2015, covers the state of search and social media in 30 of the world’s biggest internet markets.
Post from Bas van den Beld
4 Marketing Tactics Brands Should be Using on Instagram
With over 30M monthly active users and 70M photos shared daily, Instagram represents a big opportunity for marketers, here we look at which tactics you can leverage for success.
Post from Laura Crimmons
Friday Infographic: The Instagram Cheat Sheet: 14 Tips on how to Leverage your Presence
Instagram is becoming an interesting platform for marketers. But how to make best use of it? Here are 14 tips!
Post from Bas van den Beld
What drives more traffic to your site, Email or Social Media?
When it comes to driving website visitors, which channel is more effective: email or social media? Russell O’Sullivan looks at the pros and cons of both.
Post from Russell O’Sullivan
How to naturally earn links through PayPal
When your content isn’t getting the traction you want, why not use paid promotion channels to win more exposure and earn links? Kirsty Hulse explains.
Post from Kirsty Hulse
2014 Holiday Social Marketing Trends
A look at how marketing budgets are spent and plans are made around the holiday season on Social Media. No surprise here: there is a LOT going on.
Post from Bas van den Beld
The Vlogger – How to Choose the Perfect YouTube Collaboration for Your Brand
Collaborating with vloggers can happen in a variety of ways and it doesn’t need to be a simple review or product feature. This blog post details on what to look out for in a vlogger.
Post from Jodie Harris
2014 SMX Social Media Marketing Conference Preview
In less than two weeks, the editorial staff from Search Engine Land and our sister site Marketing Land will host the 4th annual SMX Social Media Marketing conference (November 19-20th) at the ARIA Resort and Casino in Las Vegas, Nevada. For this year’s lineup, in addition to strategic…
Please visit Search Engine Land for the full article.
How To Handle Complaints On Social Media
Social media users love to complain. Sometimes I think that the sole purpose of many is to complain. I have to admit, I too am guilty of throwing the negatives out there for the world to see in hopes that the company who “wronged” me will make things better. We all do it. As a […]
Post from Stephanie Frasco on State of Digital
How To Handle Complaints On Social Media
Win More Links to Your Content with Paid Social Promotion
Creating great content is not enough, you need to make sure as many people as possible see it. This is where paid social promotion can come in very handy. Using paid advertising on Facebook, Twitter, and LinkedIn, you can ensure your content is seen widely and increases the chances of earning links.
Post from Laura Crimmons on State of Digital
Win More Links to Your Content with Paid Social Promotion
The Psychology of Sharing
We all want our content to be spread as much as possible. But for that to happen it is essential that we understand the audience. That we understand who we are trying to reach and who should share our content.
Post from Bas van den Beld on State of Digital
The Psychology of Sharing
Bing Ads Showing Twitter Followers In Ads
Bing and Twitter have had a partnership dating back to the ancient days of 2009 and have renewed their deal to feature tweets in the search results every two years since. Now, Bing Ads is testing out an integration to show the number of Twitter followe…
The 4 C’s of Social Media
UBM Tech’s 2013 Social Media @Work research report researched the role social media plays in the business technology market.
Post from Bas van den Beld on State of Digital
The 4 C’s of Social Media
Social, Stalkers and Spill Overs – Social Media Guidelines
Social media is part of everyday life and it is important that companies have guidelines for their teams to follow to avoid potential issues. Claire Thompson looks at 10 different guidelines that should be reviewed and followed in every business.
Post from Claire Thompson on State of Digital
Social, Stalkers and Spill Overs – Social Media Guidelines
Friday Infographic: Facebook Ad Term Glossary
Facebook advertising isn’t as simple as it sounds. Here’s an overview of Facebook Ad Terms, and the explanations of it.
Post from Bas van den Beld on State of Digital
Friday Infographic: Facebook Ad Term Glossary
Facebook Experiments & Why We Shouldn’t Be Surprised
Facebook were recently berated for experiments on users. Was this behaviour unexpected, unforeseen? If so, are we naiive or stupid?
Post from Laura Phillips on State of Digital
Facebook Experiments & Why We Shouldn’t Be Surprised