Category: Social Media Marketing

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Everything a CMO Must Know About the Digital Marketing Landscape

Clarissa Sajbl

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.

Post from Clarissa Sajbl on State of Digital
Everything a CMO Must Know About the Digital Marketing Landscape

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Suarez and the Problem of Perception

Arianne Donoghue

Have you been enjoying the World Cup? I’m lucky in that I quite enjoy football, so my husband torturing me with watching every live match has been quite fun (yes, even the ones that start at 11pm). We’ve had goal-line technology (with its own controversies), the magic spray (I think it’s more of a mousse, […]

Post from Arianne Donoghue on State of Digital
Suarez and the Problem of Perception

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Navigating the new ‘Google My Business’ Places Dashboard

Sarah Bradley

 Navigating the new ‘Google My Business’ Places Dashboard When Google My Business hit our computer screens mid-June it was an overnight change for many accounts. Minds were understandably boggled. For those who manage Google Places and Google Plus accounts, the new dashboard we saw come into play last year was bittersweet for many due to […]

Post from Sarah Bradley on State of Digital
Navigating the new ‘Google My Business’ Places Dashboard

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The Social PR Hit: The ins and outs of how to achieve social PR

Jodie Harris

Social PR hits are sometimes overlooked when Digital PRs report. If you can report on the brand mention, the platforms they have been mentioned on and the size of the social followings: you have a social PR hit on your hands.

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The Social PR Hit: The ins and outs of how to achieve social PR

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Book Review: Contagious

Arianne Donoghue

At SES London this year in one of the content marketing/social sharing sessions which featured Matt Roberts from Lindex, he mentioned Contagious by Jonah Berger as one item on a list of resources and items that they had found useful in evaluating whether or not they were producing “shareable content”. Intrigued, I ordered a copy during […]

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Book Review: Contagious

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Twitter and Politics – An Overview

Laura Phillips

On Friday 22nd May the European and Local Elections were held in the UK, with some surprising, and some less surprising results. Not all politicians seem not to have grasped the potential reach of social media, nor the impact it can have. Let’s Look at Twitter… In late 2013 Twitter was claiming around 15 million […]

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Twitter and Politics – An Overview