How Brands Can Encourage Social Sharing
So what are the brands doing that are role models when it comes to social sharing? In order to answer this question we need to understand that the secret to the social web is to combine sharing with self-interest.The challenge though is how to make your audience want to share this on the social web.
Post from Clarissa Sajbl on State of Digital
How Brands Can Encourage Social Sharing
Stop Paying Facebook – Migrate Your Social Fans into CRM
Migrating your Facebook fans into your database, so you can target them with more relevant offers and content and lower your Facebook advertising costs.
Post from Russell O’Sullivan on State of Digital
Stop Paying Facebook – Migrate Your Social Fans into CRM
Social Media & Link Building Strategies for Small Businesses
5 easy steps to sync your social media marketing & link building into one approach – perfect for small businesses with limited resources.
Post from Sarah Bradley on State of Digital
Social Media & Link Building Strategies for Small Businesses
Why You Should Stop Asking For Facebook Likes, and What to Do Instead
Recently it was announced that Facebook will be cracking down on pages explicitly asking for shares in an attempt to further fine tune their algorithm. In this post we look at the reasons why, and what you can do to effectively promote your Facebook page. Why Is Facebook Punishing Pages Asking For Likes? There is […]
Post from Laura Phillips on State of Digital
Why You Should Stop Asking For Facebook Likes, and What to Do Instead
The Impending Demise of Google+?
With the news of Vic Gundotra’s departure from Google, the fate of his social network Google+ is unclear. Will it disappear or evolve in to something else?
Post from Barry Adams on State of Digital
The Impending Demise of Google+?
Key Considerations for International Social Media
International Social Media campaigns can bring many benefits to a global business, if they are managed properly. There are some basic principles you can follow to ensure all your social activity adds value to your brand.
Post from Gemma Birch on State of Digital
Key Considerations for International Social Media
Choosing a Social Media Platform: How to Find the Most Effective
Choosing a Social Media Channel is not always easy. There are so many to choose from! Which one is the most effective for your business?
Post from Bas van den Beld on State of Digital
Choosing a Social Media Platform: How to Find the Most Effective
Twitter Role Models to Learn From
Brands use Twitter for different purposes. Here are examples of brands using Twitter succesfully with different angles.
Post from Bas van den Beld on State of Digital
Twitter Role Models to Learn From
The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation
In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of social spending amongst top brands and analyze how they spend their digital budgets – highlighting the need to engage with your audience and community online. Apart from this we’ll also be looking into Google’s ‘Zero Moment of Truth’ (ZMOT) which is fundamentally all about getting closer to your customer.
Post from Clarissa Sajbl on State of Digital
The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation
Facebook Changing their Ads – Could this Lead to Higher Engagement and Ad Spend?
Facebook have rolled out new sidebar ads this week (April 2014), which could mean higher click through rates and engagement for social advertising.
Post from Russell O’Sullivan on State of Digital
Facebook Changing their Ads – Could this Lead to Higher Engagement and Ad Spend?
Tips for Running Promotions on Facebook
Some things social media managers need to consider and be aware of when putting their next promotion together, to ensure that you a) don’t break the law and that b) Facebook don’t unpublish your Page!
Post from Arianne Donoghue on State of Digital
Tips for Running Promotions on Facebook
The Online Importance of an Image in Digital Marketing
Images and Video are a fantastic way of getting your brand recognised online. Sarah Bradley for State of Digital explores what’s out there and how to use it
Post from Sarah Bradley on State of Digital
The Online Importance of an Image in Digital Marketing
KLM: Service is Sales – Koen Spiers #RIMC14
A full summary of KLM Keynote presentation by Koen Spiers (Social Commerce Manager for KLM) at Reykjavik Internet Marketing Conference
Post from Ned Poulter on State of Digital
KLM: Service is Sales – Koen Spiers #RIMC14
Tips for Building a Social Media Campaign
Social media has become a fundamental part of digital marketing for companies in recent years. In this post we share tips on building a successful campaign. Your Social Media Strategy What are you using it for? Too many companies still seem to have a ‘well everyone else has it so we thought we’d better had’ […]
Post from Laura Phillips on State of Digital
Tips for Building a Social Media Campaign
The History of the Selfie
Selfies are ‘hot’, but not necessarily something from the past year. Take a look at the history of the selfie.
Post from Bas van den Beld on State of Digital
The History of the Selfie
The Instant Feedback Dilemma – Why Social Customer Service Is a Double-Edged Sword
Social customer service has exploded over the last few years… some get it right, some get it horrendously wrong. Matt Beswick dives in deep.
Post from Matt Beswick on State of Digital
The Instant Feedback Dilemma – Why Social Customer Service Is a Double-Edged Sword
How To Choose The Right Social Media Networks For Your B2B Business
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C context…
Everything You Need To Know About LinkedIn
LinkedIn is a popular but often misunderstood B2B social network. In this post Stephanie Frasco gives her expert tips on getting the most out of LinkedIn.
Post from Stephanie Frasco on State of Digital
Everything You Need To Know About LinkedIn
The Psychology Of Online Sharing – The 5 Primary Motivations & The 6 Online Sharing Personas
Clarissa Sajbl shares with us the second part of her ‘Psychology of Online Sharing’ blog post series. This post looks at what actually really motivates people to share content with each other online.
Post from Clarissa Sajbl on State of Digital
The Psychology Of Online Sharing – The 5 Primary Motivations & The 6 Online Sharing Personas
Can You Use Call Tracking in your Social Media Marketing?
Can you use Call Tracking effectively in your social media marketing? Sarah Bradley for State of Digital gives some hints and tips.
Post from Sarah Bradley on State of Digital
Can You Use Call Tracking in your Social Media Marketing?