‘Different’ Non-Commercial Ways of Using Social Media
Social Media can be used in many ways, not just for marketing purposes. And marketers can learn a lot from the non-commercial ways of using Social Media.
Post from Bas van den Beld on State of Digital
‘Different’ Non-Commercial Ways of Using Social Media
Facebook Insights Glossary of Terms
Often marketers use terms which are confusing. Like terms used for Facebook Insights. Here’s an overview of what means what in Facebook Insights.
Post from Bas van den Beld on State of Digital
Facebook Insights Glossary of Terms
What a Marketer must Understand from the Acquisition of WhatsApp
Facebook strategically needed to be there where its former (and future) audience was going, apart setting the base for a further expansion in the emerging and rising economies, and for that reason it has bought Whatsapp.
Post from Gianluca Fiorelli on State of Digital
What a Marketer must Understand from the Acquisition of WhatsApp
Social Media and Customer Service: Not as Easy as it Looks
For many brands Social Media seems to be the place where they can ‘fix’ what’s wrong with their customer service. It’s not as easy as it looks though.
Post from Bas van den Beld on State of Digital
Social Media and Customer Service: Not as Easy as it Looks
How To Find & Leverage Brand Ambassadors To Build Online Credibility
Brand ambassadors are customers that love your business and help spread your message. Stephanie Frasco explains how to find and leverage brand ambassadors.
Post from Stephanie Frasco on State of Digital
How To Find & Leverage Brand Ambassadors To Build Online Credibility
Starbucks & The Economist Admit To Using Google+ For SEO More Than Social
Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search efforts. Alex Wheeler, Starbuck’s vice president of global digital marketing, told The New York Times, “When we think about posting on Google+,…
Please visit Search Engine Land for the full article.
The Psychology of Online Sharing – Psychological Factors & Human Motivations
In the first post in a series on the psychology of online sharing, Clarissa Sajbl sets the scene with some basic psychology and social media concepts.
Post from Clarissa Sajbl on State of Digital
The Psychology of Online Sharing – Psychological Factors & Human Motivations
SES London Day 3 – Driving Business Value with a Social and Content Master Plan #SESLon
Our coverage of SES London continues with this session from day 3 where Heather Robinson and Bas van den Beld talk about social and content marketing plans.
Post from Russell O’Sullivan on State of Digital
SES London Day 3 – Driving Business Value with a Social and Content Master Plan #SESLon
Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?
All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors,…
Case Study: Can’t afford a website? Build your Brand with Social Media
Sarah Bradley shares a case study from Receptional where they built a strong brand presence on social media for a shop that could not afford a website.
Post from Sarah Bradley on State of Digital
Case Study: Can’t afford a website? Build your Brand with Social Media
SES London – Day 1 Keynote : Running in real time, bringing campaigns to life : Marketing in the Moment #SESLON
Bruce (@brucedaisley) started by talking about the message evolution over the past two years. Getting the message to the right audience at the right time is now more important than ever. One of the challenges we have with social media is if it actually works and at the end of the session he shared new […]
Post from Louis Venter on State of Digital
SES London – Day 1 Keynote : Running in real time, bringing campaigns to life : Marketing in the Moment #SESLON
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an…
Please visit Search Engine Land for the full article.
10 years of Facebook (infographic)
Facebook turned 10 years old this week. An overview of a decade which changed many lives.
Post from Bas van den Beld on State of Digital
10 years of Facebook (infographic)
Sharenting – Is It What Your Child Would Want?
Two thirds of UK babies have been posted on a social media network within one hour of their birth. In this post I’m going to have a look at sharenting.
Post from Laura Phillips on State of Digital
Sharenting – Is It What Your Child Would Want?
YouTube Marketing And Analytics: A Primer For Magnificient Success
YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool […]
YouTube Marketing And Analytics: A Primer For Magnificient Success is a post from: Occam’s Razor by Avinash Kaushik
Who is the Most Responsive to Social Customer-Service questions?
What industry and what companies within are responding best to customer care questions on Social Media? Find out here.
Post from Bas van den Beld on State of Digital
Who is the Most Responsive to Social Customer-Service questions?
Small businesses losing faith in social media
Russell O’Sullivan shares his views on the best approach for small businesses to approach social media to reapt the rewards of your efforts.
Post from Russell O’Sullivan on State of Digital
Small businesses losing faith in social media
The state of Search in Italy – 2013 Report
Gianluca Fiorelli’s SEO Italy Update
Post from Gianluca Fiorelli on State of Digital
The state of Search in Italy – 2013 Report
What To Say on Social Media To Get Shared
Which words should you use to get the most out of your social media efforts? Here’s an overview to get you started.
Post from Bas van den Beld on State of Digital
What To Say on Social Media To Get Shared
Do You Like to Peek Into Someone Else’s Life?
People want to see what others are doing and share their own lives, but privacy is important. Peekinto does that and gives us new marketing possibilities
Post from Bas van den Beld on State of Digital
Do You Like to Peek Into Someone Else’s Life?