The Untapped Potential of Experimentation in Increasing Your Retention
It is no news that every day more companies are running experiments to accelerate their growth.
But a common problem among them is how hard it is to only run tests during isolated moments in their customers’ journey.
It’s usually easier to start experimenting at the start of the journey, like on landing pages.…
The post The Untapped Potential of Experimentation in Increasing Your Retention appeared first on Seer Interactive.
How to Become (or Train) a CRO Specialist
In This Guide:
- Why is it Challenging to Hire CRO Specialists?
- What are the Ideal Qualities of CRO Specialists?
- Which Skills are Required for CRO Specialists?
Why is it Challenging to Hire Conversion Rate Optimization Specialists?
If you plan to specialize in Conversion Rate Optimization (CRO) or are thinking of hiring a professional in the field, get ready for some challenges.…
The post How to Become (or Train) a CRO Specialist appeared first on Seer Interactive.
Seerfest 2022 Session Recap: Practical Tips to Improve Your Landing Page CVR
Seerfest 2022 Session Recap:
Practical Tips to Improve Your Landing Page Conversion Rate
Seer’s Director of CRO, Rafael Damasceno, defined Conversion Rate Optimization (CRO) in his Seerfest 2022 talk as the “data-driven process to improve interfaces to increase conversion rates.”
In other words, it’s the process of using data to identify areas on your website that can be changed or improved to get more people to act.…
The post Seerfest 2022 Session Recap: Practical Tips to Improve Your Landing Page CVR appeared first on Seer Interactive.
What To Do When There’s Not Enough Traffic for A/B Testing
So, you are dying to run an A/B test on that one site/product/app/feature you think you can improve. But the user traffic is so low that it seems to be statistically unfeasible to run the test.
Has this situation ever happened to you?…
The post What To Do When There’s Not Enough Traffic for A/B Testing appeared first on Seer Interactive.
Why UX Audits Can’t Be Automated
Purpose of a UX Audit
When was the last time you audited the buttons and links on your site for visual consistency and color usage? Or reviewed your various header styles? Streamlining small elements like these have a big impact on user experience.…
The post Why UX Audits Can’t Be Automated appeared first on Seer Interactive.
What’s All The Hype About “Experimentation”?
Our success is a function of how many experiments we do per year, per month, per week, per day.
— Jeff Bezos (Founder), Amazon
It is quite convenient to begin an article with a quote by Jeff Bezos defending the point I’m about to make.…
The post What’s All The Hype About “Experimentation”? appeared first on Seer Interactive.
Data-Driven Design: Retaining Creativity
The Balancing Act of Design
In psychology, creativity is defined as having two main components:
- Is it original?
- Is it useful, or meaningful?
There is an inherent tension between the two halves of that definition. If a piece of creative work is too original, it may not be useful (for example: think of a website that looks great but is frustrating and counter-intuitive to use).…
The post Data-Driven Design: Retaining Creativity appeared first on Seer Interactive.
Paid Social Creative Best Practices Guide 2021
Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users.
With over 91% of US businesses relying on social media to drive up sales and produce leads, the paid social media landscape has become increasingly saturated and ever more complicated by the implications of iOS14 and the cookieless future of social media. …
The post Paid Social Creative Best Practices Guide 2021 appeared first on Seer Interactive.
Boost Your PPC Conversion Rate with Smart Landing Page Segmentation
About The Author
Co-Founder | SuperSonic
Bringing the right visitor at the lowest possible cost is only half of the battle to achieve a good ROI with paid traffic. Your landing page must convert this visitor into money.…
The post Boost Your PPC Conversion Rate with Smart Landing Page Segmentation appeared first on Seer Interactive.
Page Experience Update: Mobile-Friendliness
Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default.
Now, coming in mid-June 2021, the Page Experience update will cite mobile-friendliness as a key signal.
In This Article:
Mobile-Frien…
6 Do’s & Don’ts to Prepare for the Page Experience Update
We all know the Page Experience Update is coming. While we’re unsure of the exact date Google will launch this algorithm update — now is as good a time as any to do what we all can to prepare.
Historically, Google has been rather vague about how to prepare for / respond to algorithm changes.…
The post 6 Do’s & Don’ts to Prepare for the Page Experience Update appeared first on Seer Interactive.
Designing for Accessibility: Improving User Experience for Everyone
More than 1 BILLION people worldwide have a disability or impairment.
That’s why Seer Interactive and O3 World are teaming up in time for the 10th Anniversary of Global Accessibility Awareness Day on May 20th, 2021 to discuss the importance of accessible design.…
The post Designing for Accessibility: Improving User Experience for Everyone appeared first on Seer Interactive.
Optimize 360 vs Optimizely: Which is Right for Enterprise Testing?
So, you’ve been using a free A/B testing and personalization tool and now you’re ready to put your money where your mouth is …
A/B testing has long been a critical piece of effectively optimizing your website — while personalization has proven to be both the present and future of what users expect on high quality sites (just ask Amazon or Netflix).…
The post Optimize 360 vs Optimizely: Which is Right for Enterprise Testing? appeared first on Seer Interactive.
UX Checklist Series: Ecommerce Design
In the wake of COVID-19, digital strategies are more important than ever before. When it comes to Ecommerce sites, your online store is your moment to prove value to potential customers. It’s your platform to stand out in an oversaturated digital landscape, and as such, you need to quickly prove quality, value, and credibility.…
The post UX Checklist Series: Ecommerce Design appeared first on Seer Interactive.
UX Checklist Series: Navigation Design
If you put a notebook down at your desk and walk away, you expect it will be in the same place when you return. When you walk into your living room, you expect your couch will be in the same place it was last.…The post UX Checklist Series: Navig…
Hotjar & Google Optimize Announce New Integration
Hotjar Now Allows You to Filters Sessions by Google Optimize Variant
Big news for those of us who love both testing and qualitative data!
Hotjar and Google recently announced the ability to add some qualitative data to your Optimize tests.
Hotjar now automatically detects Google Optimize experiments on your site.
…
The post Hotjar & Google Optimize Announce New Integration appeared first on Seer Interactive.
UX Checklist Series: Button Design
Buttons are actionable touchpoints for users to engage with content in actionable ways. Small but mighty, buttons can make or break user experience on a website if poorly designed, so it’s important to follow best UX practices when designing buttons.
Pressing buttons is gratifying.…
The post UX Checklist Series: Button Design appeared first on Seer Interactive.
Google Optimize Rolls Out Updated Reporting
Do you use Google Optimize for website testing? If so, you’ve come to the right place – we have the scoop on Google’s most recent updates to the Optimize reporting interface.
Haven’t used Google Optimize yet? Read my Google Optimize guide for proper background context on the platform first!
…
The post Google Optimize Rolls Out Updated Reporting appeared first on Seer Interactive.
Google Optimize How To Guide
A/B testing is one of the quickest and lowest lift ways of using data to make changes on your website. By the end of this post, my goal is to convince you why A/B testing is a must for driving bottom-line improvements to your website.…
The post Google Optimize How To Guide appeared first on Seer Interactive.