What does voice search mean for your local SEO strategy?
The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and how can they ensure they aren’t left behind?
How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings?
Bulk GMB Insights Reporting: What It Means For You & Your Business
Enterprise users of Google My Business, rejoice! Late last week, Google rolled out the ability to download Insights data, in bulk, straight from your dashboard. With no access to the API required, this new feature enables a whole new set of users to measure and report on the performance of their listings within Google Search and Google Maps.…
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Top Tips on Voice Search: Artificial Intelligence, Location and SEO
Over the past few years, we have seen the transformative impact of mobile on search and consumer behavior, including the shift towards the mobile-first algorithm. Voice search is the next major trend that brands will need to focus on to ensure they remain competitive.
What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What’s new, what’s improved, and how can marketers take advantage of the storytelling opportunities it presents?
4 things to note when optimizing for local SEO in 2017
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.
5 easy ways to launch a local email marketing strategy
If your company’s email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.
Optimization at the intersection of search, content, social, mobile and local in 2017
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs.
Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).
Five common mistakes small businesses make with their online presence
All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach potential customers.
Five most interesting search marketing news stories of the week
This week, we’ve got stories from Bing, Google and Instagram, plus a look at how a new search engine powered by AI is transforming scientific research, and why the fake information epidemic could be damaging to local search.
Heavy discounts and post-Black Friday lull create challenges for retailers
According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015.
8 Tips for a Simplified Local SEO Strategy in the New Year
Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments, but together can produce measurable local SEO gains. Here’s how to get started.
Five most interesting search news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Google adds real-time data to its Popular Times tool in Search and Maps
You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view.
Why local matters, even for national advertisers
There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features.
Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens.
Gotcha, Google: Early Publishing Reveals “Attributes” Coming to GMB Interface Soon
Yesterday afternoon, while I was browsing Google’s bulk upload support page for a reminder on how to properly format store hours, I noticed a new listing fieldon the page: Attributes. The jump link to the section of the help page, as well as all of the content about Attributes on the page, has been deleted since then.…
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Where is Google heading with mobile local search?
In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG).
A complete Local SEO guide for small businesses
A practical local SEO guide for business owners.