Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent.
Three small businesses rocking local social media marketing
Here are some recent examples of local and small business campaigns that are rocking social media…
Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition.
How a customer reviews strategy can impact SEO #BrightonSEO
Chris Bullick explains at Brighton SEO why every brand needs to have a review strategy and what this means for SEO.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
Google Maps update decides which areas are ”of interest” for users
If we didn’t have Google Maps, we’d either never leave our homes for fear of getting lost or we’d have to find our physical maps again.
10 Local Paid Media Marketing Ideas
In this post we explore 10 ways that businesses who have a local presence can start to capitalise on paid media to help promote their business.
Post from Samantha Noble
Online-to-offline search value is exploding with ‘near me’ searches
I thought I would look into a keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.”
Yelp targets businesses who threaten negative reviewers with legal action
Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously.
Five ways to use local SEO even when you don’t have a physical premise
How can a business stand out in local SEO with no physical premise? Is it even possible?
Are you paying enough attention to reviews in your local SEO?
Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t given enough emphasis – by businesses or the SEO community.
Is Google becoming more hyperlocal?
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in … read more
Are retailers missing the mark on m-commerce?
With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making … read more
Five of the most interesting search stories from this week
It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against … read more
How brands are jumping on the Pokémon Go bandwagon: the good and the bad
Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage.
Will Pokémon GO become a marketing platform for local businesses?
Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire.
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
How to optimize your contact page for better conversions
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate.
How will the Local Source tag affect SEO?
In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9.
10 things you need to know about the new Google Maps Local Search Ads
Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google … read more