A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success
Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth. Why Fospha’s Ultimate TikTok Playbook is a Must-Read TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven […]
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TikTok partners with Amazon for in-app shopping
TikTok’s Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.
TikTok ad spend growth slows amid ban talks
Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.
TikTok tightens teen ad targeting and boosts AI transparency
TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the “new SEO” – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
TikTok debuts AI-powered ad automation tools
The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.
TikTok now testing 60-minute video uploads
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
TikTok now testing 60-minute video uploads
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
TikTok highlights its value to brands and search experience
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.
TikTok sell or ban bill becomes law
TikTok says the law is unconstitutional and plans to challenge it in court.
TikTok testing virtual influencers for video ads
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
TikTok launches enhanced ad placement controls
Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear.
TikTok publishes lead generation best practice guide
The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action.
TikTok launches Search Insights to help creators identify trending topics
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.
TikTok announces major expansion to creator monetization program
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
TikTok reportedly developing new app to rival Instagram
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.
Joe Biden supports bill to ban TikTok in the U.S.
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America.
TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’
TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week.