How to Get Featured in a Holiday Gift Guide
This post was written by: Larissa Williams & Samantha Gower
If you’re in the Ecommerce space, chances are you’ve been planning for the holidays since the summer; this is an online retailer’s Superbowl after all. And while Santa has been busy making his list, online publications and businesses have been hard at work compiling holiday gift-giving guides.…
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How to Use Search Data to Solve Business & Marketing Problems
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start.
Get the most out of your data by asking the right questions and aligning metrics to strategic objectives.
…
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UX Checklist Series: Navigation Design
If you put a notebook down at your desk and walk away, you expect it will be in the same place when you return. When you walk into your living room, you expect your couch will be in the same place it was last.…The post UX Checklist Series: Navig…
Our Answer to Pacing -37.8% in Team PTO Use 2020 vs. 2019
⅔ of Americans are experiencing burnout right now. So when our team members started averaging ~1.5 Weeks less PTO in 2020 than in 2019, we knew we needed to solve the problem — FAST.
What the Data Showed Us
At Seer, all divisions live into our “Stop Guessing” and data-backed decision making – including our People Team. …
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How Seer Leverages Kenshoo In Our Tech Stack
3rd Party Campaign Management Tools
At Seer, we are constantly evaluating and evolving our Tech Stack as it relates to how we launch, manage, optimize and report on Paid Media campaigns. We are proud to be a professional partner of Kenshoo—however, our team of PPC experts has experience across several 3rd party management tools and adopt based on client needs and requirements.…
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5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments
This post was written by: Francis Shovlin, Cori Graft, and Kevin Rutter
2020: The Year of The Unexpected, and Much Needed Change
Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics.…
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Five Breakout Themes Following MozCon 2020
Thank you to the Seer MozCon 2020 team for taking notes and contributing to this post: Emily Goss, Tyler Cameron, Lauren Konyves, Robert Conklin, Chris Evans, Jordan Strauss, Rachel DiNicola, Kati Polaski, Allison Hahn
We are into the second half of this year and after facing economic shutdowns, being reminded of the importance of social impact, and the need for accurate news and information, marketers have seen a long road. …
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How to Start Your PPC Career in 4 Steps
Recently, a lightbulb flickered on for me after reading my coworker, Jennifer Hester’s, blog about How to Start Your SEO Career in 4 Steps. Her post immediately resonated with me as a PPCer who graduated from college within the last few years.…
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How to Use Negative Keywords in PPC Campaigns
How to Find Negative Keywords in Google Ads
What is a Negative Keyword in Google Ads?
While standard keywords tell Google what kind of traffic you want to show for, negative keywords prevent your ad from being shown for specific words or phrases, hel…
Traffic Arbitrage: How Coupon Sites Cause Friction In Your Customer’s Experience
The Costs of Saving Money
Customers love to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. Yet coupon sites can interfere with this delicious combo.
B2C site owners should consider solutions that:
- Allow for less friction
- Allow for more control of the brand and shopping experience
- Increase the likelihood of brand loyalty
What are Coupon Sites?
…
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Executive POV: The Impact of COVID-19 on Marketing & Advertising Industry
We surveyed members of our leadership team who have purview over Seer’s 100+ clients on the impacts of COVID-19 on their businesses across industries. Enclosed are suggestions to tap into your consumers, leverage data differently, and prepare for a new future.
…
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3 Negative Keyword Fallacies & The Hallmarks of a Data-Driven Strategy
The common wisdom around negative keywords is wrong. Search online for the “best way to find negative keywords”, and the advice you’ll find sounds something like this:
Open your Search Query Report, select any irrelevant search terms, and click “Add as Negative Keyword”.…
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What You Need to Know About the New Facebook Shops
This post was written by: Jenny Stiles & Michael Sherrod.
Facebook Introduces New Shop Pages
Recently Facebook announced that it was releasing Facebook Shops which allows businesses to sell products to people right on Facebook.
This initiative is meant to help small businesses reach their consumers through an easy-to-build website platform.…
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How Seer Measures E-Commerce Success on Paid Social
Written by Jenny Stiles and Ashton Underwood
Our Guiding Light
If you’re working in e-commerce marketing, you know just how important it is to have proper objectives, processes, and measurements before diving into your paid social strategy. How are you supposed to measure the return on investment and value added without it?…
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10 Ways to Evaluate a Company’s Commitment to their Employees
Which Companies Care for Employees?
When entering the job market, even during difficult times, it’s important to vet prospective employers. This habit is second nature to many of us–we hit a company’s Glassdoor page when we see they’re hiring, browse their site for a bit, and fire off an application.…
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Leaning Into Your Business Challenges for Smarter Solutions
Background
At Seer Interactive, we pride ourselves on being channel experts in SEO, PPC, and Paid Social — all of which is informed by a robust Marketing Business Intelligence and Analytics practice.
It’s often why prospective clients come knocking on our door — they are seeking an expert in a digital channel they believe will help them reach their business goals.…
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Digital Marketing for Financial Services Through Stay at Home Orders
This post was written by: Will Stevens, Rebecca Feinberg, Joe Meola, Jane Brady, and Teresa Lopez.
As marketers, practitioners, and strategists, we have our playbooks and toolkits and methods that we’ve found to work reliably.
As a result of the disruptions caused by social distancing and stay at home orders, search and social behavior has shifted so dramatically that prior KPIs and baselines may no longer be the measures we’re relying on.…
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3 Terrible Reasons to Avoid Smart Bidding (And 8 Great Reasons to Use it)
Raise your hand if you’ve ever been on the fence about smart bidding
When I began my digital marketing career in 2011, we thought we were doing “smart bidding” when we set a bid to $5.01 instead of $5.00; because you only need to beat your competitor’s bid by a penny, and we figured most marketers weren’t savvy enough to set bids in uneven increments.…
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Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer
CFO’s, Procurement, & Controllers are hitting you up:
“I need to make cuts. I need answers in 24 hours.”
You, the marketer, have no choice — you have to come back with where you are going to make cuts and the clock is ticking.…
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Coronavirus’ Impact on Digital Analytics
With coronavirus’ spread increasing, it is truly having an impact on multiple facets of life for people, and digital analytics is no exception. With this post, I’ll give you a few examples of quick tips you can use to ensure your data is as accurate as possible, and you are well prepared to maintain an accurate view of your data at this time.…
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