Signs You Should Probably Get a Feed Management Platform
This post was written by Chris Evans & Vanessa Rodriguez.
Thanks to some awesome features in Google Merchant Center and Microsoft Merchant Center, it has become pretty simple to create and upload a product feed. Some website platforms even offer …
News Trend SERP Shifter: Coronavirus
This post was written by Wil Reynolds and Mariel Mancini.
News trends pop up every day that change the shape of the SERP. Seer brings you the latest on what that trend looks like, how’s it affecting your business, and what you can do about it.…
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Gmail Ads vs. Discovery Ads: Which Should You Leverage?
Like Gmail Ads, Discovery Ads are placed on the Gmail UI. However, we’ve seen Discovery Ads drive 7x more clicks than Gmail Ads at a -29% lower CPC and +90% higher CVR.
So the question begs to be asked – is it time to ditch Gmail Ads for something better?…
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5 Ways to Incorporate SEO Data Into PPC Deliverables
At Seer, we like to think about search holistically – as one results page, regardless of which channel the results come from. If we have organic data, why not use it to our advantage in our PPC campaigns?
Below I will walk through 5 different ways to use SEO data in PPC deliverables, including:
- SEO keyword research for PPC expansion
- Meta descriptions & title tags for PPC ad copy
- Audience research to help guide your PPC strategy and messaging
- Organic ranking data to inform PPC keyword bids and expansions
- Using SERP Feature Data to Discover if your PPC keywords have the right intent
Utilizing these tactics is dependent on your access to your SEO data and deliverables, however, these are easy ways to enhance and drive more value in your PPC deliverables if you do have access to this data!…
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How to Implement An Accurate PPC Quality Assurance Process
We Are All Human
The list of settings, adjustments, and targeting levers in any given digital marketing platform (search, social, display, etc.) is seemingly endless. Because of this, it is too easy for human digital marketing practitioners to make mistakes – our brains are just not optimized to keep track of it all.…
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How to Structure Your Account for Smart Bidding Success
Yay, You’ve Picked An Automated Bidding Strategy
And the client is on board to test! But before hitting start on your campaign experiment, ask yourself if your account is structured for success.
Automated bidding strategies are more sophisticated than ever, whether you are managing your campaigns directly from the search engines or using a third-party bid management tool such as Kenshoo.…
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An Introduction to the Digital Maturity Model
Why adopt the Digital Maturity Model?
We’ve been talking about “digital maturity” at Seer a lot lately. In particular we’ve been really excited about adopting, and helping our clients adopt, the Digital Maturity Model (DMM) that Google and Boston Consulting Group (BCG) created.…
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