How to get faster SEO results
Here’s how agile SEO techniques and tools can help accelerate growth, prioritize effectively and produce returns faster.
Google apologizes to advertisers for major Shopping Ads glitch
Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.
Google Ads removes Audience Recommendations
Google Ads advertisers will need to take a more hands-on approach to audience targeting after the removal of Audience Recommendations.
The billion-dollar one-person SEO agency: Fiction or the future?
A look into the potential for streamlined operations, increased productivity and billion-dollar valuations of AI-powered SEO agencies.
What winning video advertising creative looks like in 2024
Here’s how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
Interactive CTV ads boost engagement, fall short on purchases
Interactive CTV ads boost brand recall and engagement but struggle to drive immediate purchases, highlighting its promise and limitations.
Could your marketing automation be doing more? by Edna Chavira
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.
Meta expands ad attribution tools to boost campaign performance
The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.
YouTube tests longer CTV ad breaks
YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.
Unraveling Google Navboost and building user trust through UX
By providing your users with the best experience possible, positive search rankings will naturally follow.
How Google ending continuous scroll could impact ORM
Here’s how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world.
Google Search ranking bug unrelated to the core update
This bug is impacting a large number of the search results but Google identified the issue.
Publishers report ‘negligible’ traffic impact of Google AI Overviews
Dotdash Meredith and Ziff Davis tell shareholders that they haven’t seen any significant traffic changes due to Google’s AI Overviews.
Google Ads API v15 to sunset Sept. 25
Google sets deadline for Google Ads API v15 sunset, urging developers to upgrade to avoid service disruptions.
Google AI Overviews now show for signed-out users in the US
You no longer need to be logged in to see AI Overviews in the US, Google confirmed this is rolled out to all US searchers.
Google August 2024 core update rolling out now
This update also aims to surface useful content from small and independent sites, Google added.
How long will people wait for websites to load in 2024? Survey says…
If your webpages load too slowly or are unresponsive, you risk frustrating searchers and losing them to a competitor.
Is using AI-generated content for SEO plagiarism?
Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.
Thanks, Google – but we’re keeping these 5 post-cookie initiatives
Google is letting cookies live a little longer. But they should not be an integral part of your long-term strategy. Here’s why.
Google AI Overviews gains new citations and links, plus more
Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability.