Case study: August 2024 Google core update and a recovery plan
Learn the SEO impact of Google’s August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Amazon Advertising guide: How to reach customers and sell more
Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services.
Is Google using Chrome for mobile-first indexing and user signals?
SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.
First-party data checklist for marketers by Digital Marketing Depot
Start mapping out what a first-party data strategy looks like for your business.
Bing expands generative search experience and Deep Search
Bing generative search experience now works for informational queries.
Retailers: Google is becoming your new category page
Google’s ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
How to create a roadmap for your PPC clients
Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization.
How to use Google Trends to analyze your competitors’ brand engagement
Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
Will Google’s defense hold up against DOJ antitrust claims?
Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.
Google Search Console Performance report filters now stick
There is a “reset filters” option to remove the filters you previously set.
Keyword research for SEO: The ultimate guide
Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.
Why you should turn off optimized targeting in GDN today
This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them.
Winning the 2024 holiday retail season: A macro approach
Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.
3 core flaws of SEO audits (and what to do instead) by Crowdo
Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success.
15 AI tools you should use for SEO
Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.
How SEO can work with digital marketing teams
SEOs can help boost digital marketing efforts through collaboration, all while championing the customer journey.
The future of keyword targeting by Edna Chavira
Leverage your existing search expertise on a new performance marketing platform.
Key Google Search Console metrics to monitor every month
Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.
Google’s Ads Data Hub: What you need to know
Explore Ads Data Hub – Google’s tool for privacy-centric advertising insights, data integration, campaign optimization and more.