4 initiatives to combat AI-driven SEO traffic losses
Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
Data providers: Google August 2024 core update was very volatile
Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.
Google Business Profile: 6 frequently asked questions
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.
How to create and optimize Google Ads custom segment audiences
Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns.
How to make your display campaigns profitable
Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.
Google updates crawlers and user-triggered fetchers documentation
With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.
CPCs keep increasing – here’s what you can do about it by CallTrackingMetrics
Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals.
Google Ads bug hits GCLID conversion tracking
Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking.
How to create images and visuals with generative AI
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions.
How to handle negative Google reviews: Remove, respond, recover
Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business.
YouTube First Position Ads now available across Display & Video 360
First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.
Use DAM and AI to keep up with content demands by Edna Chavira
Explore emerging AI trends and practical applications for enhancing digital asset management.
SearchGPT: What you need to know about OpenAI’s search engine
Unpack the key features and marketing insights of SearchGPT, OpenAI’s innovative search tool and its potential to rival Google’s dominance.
How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
Google launches confidential matching for data privacy
Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection.
Google and guest posts: What gets indexed and what doesn’t
Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study.
Google tests more noticeable ad labels in search results
Google is testing a more noticeable ad format, using a taller gray background with labels like ‘Sponsored’ and ‘Promoted results.’
Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.