Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s…
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More Sitelink Performance Detail Coming To Bing Ads Reporting
To provide more insight into sitelink performance, Bing Ads reporting will soon include Click Type segmentation. The new Click Type check box will be pre-selected in the Ad Extension by Ad and Ad Extension by Keywords reports. Currently Ad Extenion rep…
SearchCap: The Day In Search, June 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Your Own “Pins” On Pinterest Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can…
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Don’t miss out on learning from the pros. Attend an SMX Advanced workshop!
Sharpen your marketing skill set by attending one of six post-conference workshops next week at SMX Advanced in Seattle. Choose from SEO, international search, social media community management, AdWords, local search or in-house SEO. Secure your spot – register now!
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Search Your Own “Pins” On Pinterest
Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for images that you’ve pinned and filter out all the other search results from other users of Pinterest. Can’t remember an image you’ve…
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Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]
eMarketer has issued a major revision to its predictions for Microsoft’s U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84…
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Monetizing Site Search Queries
I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or mass produce activities that are not scalable — we can get down to action that can actually move the needle. One such…
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3 Ways To Break The Link Building Block
We’ve all been there — that moment in any link building campaign where you hit a wall. There are so many things that you want to do, but there is so little time or buy-in to do them that you settle on just doing the things you need to do. That sucks. It gets tedious, […]
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The Content Catalyst: How Content Drives Search & Social Synergy
Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the incre…
Trulia Is Making A Real Estate Search App For Google Glass
Google Glass may never become a popular consumer device, but that’s not stopping Trulia from making what should be the first real estate search app for Glass. The real estate search engine revealed its plans to San Francisco’s NBC affiliate over the weekend and shared more details in a…
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SearchCap: The Day In Search, June 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession Google’s head of search spam, Matt Cutts,…
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SearchCap: The Day In Search, June 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession Google’s head of search spam, Matt Cutts,…
Please visit Search Engine Land for the full article.
Google’s Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession
Google’s head of search spam, Matt Cutts released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five minute video. (1) SEOs confuse algorithm updates with data refreshes. (2) Panda & Penguin algorithms are not…
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“Text Link Ads” Was Latest Hit By Google’s Actions Against Link Sellers
On May 15th we reported that Google targeted yet another link selling network that resulted in several thousand penalties. Google’s head of search spam, Matt Cutts, has revealed which link network was the target via Twitter last week. The target was one of the oldest and arguably the most…
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Bing Ads Now Has Time Saving, Pre-Formatted Excel Reports
This is one of those minor features that will bring a smile to any PPC manager’s face. Microsoft has added Excel to the output options in the Bing Ads report center. But that’s not the exciting part. What is exciting is the fact that upon downloading to Excel, reports are already…
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Fifty Shades Of Full Value
I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile.” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give…
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Hyperlocal Social News On Patch
Over the past few years, as print advertising sales have plummeted alongside circulation numbers, local newspapers have faced a somewhat treacherous path to survival. Many have ended up forced to choose between consolidating with national outfits or re…
Google Tests Larger Video Thumbnails In Tablet Search Results
Google Operating System blog has screen shots of Google showing larger thumbnail images for videos that come up in the search results. The larger video thumbnails show up for the first video result on tablet devices. I personally tried to replicate thi…
Big Brand SEO & Penguin 2.0
Taking a broader look at Multinational SEO, though, throws up particular issues for the big brand sites out there, and I though that in light of the upcoming Penguin 2.0 update confirmed by Matt Cutts recently it would be useful to look at particular a…
Sorry, BuzzFeed: Pinterest Isn’t A Better Search Engine Than Google
I went on a BuzzFeed diet about a month ago, where I stopped following the site and reading the content there. I should have stuck to it, because I wouldn’t be wasting my time now dissecting one of its stupid, pageview-baiting stories. In this one, Pinterest is positioned as a better search…
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