SearchCap: The Day In Search, May 31, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Turns Up The Dial On Personalized Search The Russian search engine Yandex has announced changes to how it pr…
Yandex Turns Up The Dial On Personalized Search
The Russian search engine Yandex has announced changes to how it presents personalized search results, saying that personalization is now based on what’s happening within a single search session. When the company launched personalized results late last year, it was based primarily on looking…
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Search In Pics: Google’s Virtual Supermarket, The Internship Screening & Google’s Internet Switch
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Internet Switch: Source: Google+ Google’s Virtual…
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Google Business Photos Expands To Europe & Asia
Google announced they have expanded their business photos program into Europe and Asia. Google Business Photos is a way for you to share the inside of your stores on Google Maps. There are groups of trusted photographers that take the photos for syndic…
Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics
I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics forgetfulness. What typically happens is that a company will devise a plan to improve their online marke…
Google Celebrates Julius R. Petri’s 161st Birthday With A Petri Dish Inspired Doodle
Google is giving a nod to science today by commemorating Famed German bacteriologist Julius Richard Petri’s 161st birthday with a Google Doodle. Petri is credited with the invention of the Petri dish which he created while working as an assistant to bacteriologist Robert Koch in Berlin. The…
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Infographic: The Matt Cutts Debunking Flowchart
Officially, Google distinguished engineer Matt Cutts heads Google’s web spam fighting team. Unofficially, he’s Google’s chief debunker. If someone seems to be talking crazy about Google, Matt may turn up with a polite clarification. When does Matt react? This is Search Engine Land’s guide, based on…
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SearchCap: The Day In Search, May 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Search Rolling Out Nutrition Information On More Than 1,000 Foods Building on their Knowledge Graph technolo…
SPONSOR MESSAGE: 2013 Digital Marketing Optimization Survey Results
This survey shows: 45% of marketers don’t have a mobile optimized site Testing is usually only performed on top entry pages 87% of those surveyed say less than half of visitors get targeted content Download now »
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Google Search Rolling Out Nutrition Information On More Than 1,000 Foods
Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals. Users will be able to search on everything from simple one-word terms like apple or carrot to more …
Google Adds Structured Data Markup Helper Tool
Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page. Google ann…
SEM-Like Control For Successful PLA Campaigns
There are notable similarities between keyword and PLA campaigns that, when leveraged properly, will give retailers greater control of their campaign management. Let’s evaluate how retailers can leverage best practices from their keyword campaigns and apply them to their PLA campaigns for maximum…
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Bing “Re-Imagined” For Windows 8.1: More Beautiful, Comprehensive And Integrated
Windows 8.1 is intended to “fix” many of the perceived problems of Windows 8. However for the Bing team the release of Windows 8.1 offered a new opportunity to more deeply integrate Bing into the OS and provide a richer experience for users. With the new release Bing becomes something…
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How to Counter Your Ignorant Boss’ Misconceptions About SEO
Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and inaccuracies about SEO to a senior manager, budget holder or client. These misconceptions can often be so embedded that they result in an underfunded,…
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Will Enhanced Campaigns Drive Mobile CPCs Down?
There are two pieces of conventional wisdom surrounding Google’s Enhanced Campaigns that seem to get tossed around a lot without much thought or examination. The first is that this new campaign model will make it easier for small advertisers to get into the mobile advertising game. The second…
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SearchCap: The Day In Search, May 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines Google’s head of search spam, Matt Cutts, posted a new video today on YouTube…
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Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines
Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or…
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Google Refuses Hollywood Studio Requests To De-List File Storage Site Mega
In recent weeks, Hollywood studios NBC Universal and Warner Bros both submitted DMCA takedown requests asking Google to de-list the file storage website Mega from its search index. According to a report on TorrentFreak, NBC Universal claimed Mega’s homepage linked to the NBC-owned film Mama,…
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AdWords Bulk Uploads Now Available For Ads And Ad Groups
Google is following up last month’s launch of keyword bulk upload from the Web UI with bulk uploads for ads and ad groups. By clicking the “Editable” box before downloading a report from AdWords, you’ll be able to make changes to ad creatives, pause ad groups or change…
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3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. For me, this was an extremel…