AdWords Keyword Planner Officially Launches
As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and Traffic estimator, both of which will be sunsetted in about 60 days. Users will need to log in to their AdW…
Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions
If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear…
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Optimizing Your Digital Assets To Boost Rankings & Branding
Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a…
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New Google Maps UI Calls For Shifts In SEO Tactics
Last week at the Google I/O developer conference, a newly redesigned Google Maps design was introduced. While a number of online commentators have virtually gushed about the new interfacing from an end user perspective, there may be a less-than-rosy vi…
Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot!
Chances are you didn’t win this past Friday’s $190 million Mega Millions drawing or Saturday’s $600 million Powerball jackpot. However, the great news is that if you’re an SEM account manager, you can still try your luck at winning the AdWords Jackpot! What’s An AdWords Jackpot? An AdWords…
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Google Notifies Sprint Of Spam Penalty; Seeks Advice In Google Help Forums
The latest large brand to be hit with a user generated content spam penalty notification is Sprint, the large U.S. wireless communications company. Similar to Mozilla’s penalty and BBC’s penalty, Sprint was penalized for user-generated content spam on a portion of their site that was…
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Google Drops “Translated Foreign Pages” Search Option Due To Lack Of Use
Google has quietly dropped the “Translated Foreign Pages” search filter from the Google search options menu. Google tells us the option was removed due to lack of use but they say they are still committed to making the web available to as many people, in as many languages as possible….
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SMX East Registration Open – Best Rate Available Now, Save $300
Change is constant in search and social media marketing, and the next few months won’t be an exception: Google promises a significant Penguin update; Bing plans to roll out its version of Product Ads; authorship and authority will have greater influence on search results; and Twitter, Facebook and…
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SearchCap: The Day In Search, May 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain Google’s head of search spam, Matt Cutts, posted a new video…
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Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain
Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed. Matt said that Google is launching “soon” a new change that will make it less likely to see results from…
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Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To…
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Search In Pics: Google Blimps, Sullivan Junior At Google LA & A Google Mohawk
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ Blimps: Source: Google+ Danny Sullivan’s Kid At Google LA:…
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Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses. Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad views (impressions), clicks and calls generated as well as a pie chart that tracks monthly…
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Analyzing Competitiveness In Your Paid Search Account
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Qual…
Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case
Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo…
SearchCap: The Day In Search, May 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values Bing Ads announced a number of updates last…
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Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values
Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available…
SPONSOR MESSAGE: 2013 Digital Marketing Optimization Survey Results
This survey shows: 45% of marketers don’t have a mobile optimized site Testing is usually only performed on top entry pages 87% of those surveyed say less than half of visitors get targeted content Download now »
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German “Ancillary Copyright” Law To Go Into Effect, Imposes Limits On Search Results
According to a report from IDG News, a “toned down” version of an earlier, more restrictive “ancillary copyright” law has been published in Germany and will go into effect in August. The ”ancillary copyright” rule was proposed in August of 2012. In its initial form it would…
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Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States
Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share…
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