Google Continues To Experiment & Expand Authorship
If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit…
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How to Automate AdWords Ad Creation & Landing Page Checks
Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords. Hopefully,…
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Across From Google I/O, Microsoft Runs The “Bing It On” Challenge
Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its “Bing It On” challenge against Google directly across the street. Yep. “Put the science back in computer science: test your Google bias inside” read a…
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“Organization Markup” Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box
Want to have your company logo appear in Google search results, similar to how authors get to have their pictures displayed? Keep waiting. New “organization markup” support that Google has announced won’t do that, but it might be useful for putting your logo in Google Knowledge…
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Bing Rises Above 17% Search Market Share As Google Slips [comScore]
Bing’s U.S. search market share has hit another all-time high, passing 17 percent for the first time. It gained at Google’s expense, as the search giant slipped six-tenths of a percentage point last month. That’s from comScore’s April 2013 qSearch report, just out today. For…
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New Google Now Cards Include Voice-Activated Reminders
Six shiny new cards are coming for Google Now, the assistive app for Android and recently iOS devices that offers predictive information tailored to your needs. The new cards, announced at Google I/O today, are for reminders, music, TV shows, public transit, books and video games. Photo credit:…
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Exploring The New More Dynamic, More Social Google Maps
At the Google Developer conference keynote this morning in San Francisco one of the clear highlights was the introduction of a redesigned Google Maps experience for the PC and mobile. The New Google Maps are available now with an invitation. Already th…
SearchCap: The Day In Search, May 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Knowledge Graph Gets More Stats and 4 New Languages At Google I/O today, Amit Singhal, Google VP of Search, …
Google Knowledge Graph Gets More Stats and 4 New Languages
At Google I/O today, Amit Singhal, Google VP of Search, announced that statistics and four new languages are being added to the Google Knowledge Graph. Knowledge Graph is already supported English and eight other languages — French, Italian, Spanish, German, Japanese, Portuguese, Russian and…
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“OK Google” — Hands-Free, Conversational Search Coming From Google
Google has allowed you to speak your search to it on the desktop and mobile devices for some time, but now it’s going to get smarter — talking back to you and continuing the conversation you started. Google shared details at its Google I/O 2013 developer event today and also in a blog…
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“Beam Me Up” Works To Beam You Up To Star Trek, On Bing
Bing is continuing to honor Star Trek (and promote tomorrow’s release of Star Trek Into Darkness, the latest in the Star Trek film franchise) by boldly going where no homepage has gone before. After announcing their Klingon translator yesterday, Bing dedicated their homepage to the iconic…
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New Google Maps Interface Launching At Google I/O Today?
Last week, Alex Chitu at Google Operating System blog reported on some screengrabs that were apparently leaked from Google Maps. The images indicated that new Maps interfaces could be in the works, and it was supposed that these might be officially ann…
SPONSOR MESSAGE: Page One Power Boosts Search Rankings with Relevant, Sustainable Links
Page One Power is a custom link building firm based in Boise, ID that focuses on relevancy and transparency. We build high-quality, sustainable links for world class bands and mom & pop shops around the globe. Our in-house team of professional writers and researchers is the best in the…
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German Court Says Google Must Block Libelous Words Added Via Autocomplete Function
In a surprising turn of events, Germany’s top civil court overturned two lower court rulings on a case involving Google’s autocomplete function. According to the ruling, it is Google’s responsibility to block libelous words that appear next to a name via the autocomplete function…
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Taiwanese Research Firm Claims Patent Law Suit Against Google Search Products
Institute for Information, located in Taipei, Taiwan, has brought a patent lawsuit against Google in the US District Court for the Eastern District of Texas. According to the case, the research institution claims Google Search, Google+ Local and Google…
How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met […]
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5 PR Strategies You Can Use To Build Links Right Now
There’s been a lot of talk in the search industry over the past year regarding the overlap of public relations and SEO, particularly in the area of link building. As a Public Relations major, this couldn’t make me happier — not because I feel like my college degree can finally be…
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Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority
Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the end of this summer. But today, I wanted to pull out one point where Google’s head of search spam, Matt Cutts, said Google is working on an algorithm to give authorities in a…
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The Future Of SEO in a Socially Driven World
If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second – I can explain. In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine…
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Google’s Latest Easter Egg Brings Atari Breakout Game To Image Search
Add this to the big list of Google easter eggs: do an image search for “atari breakout,” and you’ll be able to play the classic video game online, right in your search results. In fact, the image search results become the bricks that you have to eliminate as you play the game….
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