SearchCap: The Day In Search, May 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” Away In March, Google’s chief web spam fighter Matt Cutts promised that the Penguin Update…

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Former Google Product Manager Takes A Senior Director Role At Yahoo

A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey’s Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager…

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Enhanced Campaigns: New ‘Set Bid Adjustment’ Button Added For Bulk Edits

To make multiple bid adjustments for locations and dayparts without having to click into each target individually, Google has added a new “Set bid adjustments” button to the Web UI. The button is available when you are in the “All online campaigns” view, as well; so, you can…

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Yahoo Announces New Search Tools & Upgrades In Their Continued Battle To Win More Of The Search Market

Just a day after the story broke that Yahoo wanted out of their deal with Microsoft, Yahoo’s senior vice president of search Laurie Mann commented on new search tools and upgrades that are scheduled to launch over the coming months. According to an article in Bloomberg News, some of the…

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Attention Merchants: New Changes To Google Shopping Feed Specifications

Google announced changes to the Google Shopping Feed Specification today. Here is a review of the updates and deadlines to be aware of: Products Without Unique Identifiers In the biggest change, Google has added the ’identifier exists’ attribute for merchants selling custom goods and…

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Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results

From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big…

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Why Vertical Search Is Threatening Google’s Reign

Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior i…

No, Publishership Isn’t Coming Soon To Google Search To Join Authorship

There are expectations in some quarters that publishers will soon be able to have their logos showing up in Google in the way that authors can have their pictures appear. But, Google says there are “no plans” for some type of “publishership” to go live similar to the way it…

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How to Use The Keyword Planner — The New Keyword Tool From Google AdWords

Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed!   This new keyword tool combines elements of two existing keyword…

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The Hitchhiker’s Guide To Internal Linking Strategy

It’s not the first thing you think of when you hear “link building.” It’s definitely not the sexiest aspect of link building. But, I’d argue it’s among the most important components of a solid link building strategy. That’s right, folks: today we’re going to chat about internal…

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Google Local Results Drops “More Results Near…” To “Improve” Local Search Experience

Google has quietly dropped yet another search feature, this one is related to local search results within a search on Google. Google has removed the “more results near…” link on local search results for queries with local intent. For example, if you search for [pizza] on…

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Optimizing For Facebook Graph Search: SEO Meets Social

As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in…

AdWords Campaigns That Don’t Use Advanced Settings Will Be Migrated To Standard Type Campaigns

Over the next few weeks, Google will be migrating AdWords campaigns that don’t use any advanced features from “All Features” to “Standard” type campaigns. The change applies only to “Search Network Only” and “Search and Display Networks”…

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Google Ignites Controversy By Using “Palestine” On Homepage

Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, however, has arisen about one of Google’s international homepages: Google.ps. That’s the page previously dedicated to the…

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More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog

About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but…

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