4 Ways To Take Your AdWords Scripts To The Next Level
Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here. When you manage PPC accounts,…
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Search In Pics: Google Glass On Glass, Silly Bandz & Googely Nail Polish
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Glass On Glass: Source: Google+ Google Fiber Van At GooglePlex:…
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In-Line Search Term Reporting Coming to Bing Ads
Bing Ads announced it is working on adding a Search Terms Report to make mining search query data more accessible from within the Web UI. Currently in the Web UI, search query data is only available under the Reports section. With the update, search te…
How To Determine Your Hourly Bid Multipliers In AdWords
Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought I’d share some more actionable stuff this time around. While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your…
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Google Earnings: Q1 Revenue Rises And Paid Clicks Up 20% Though CPC Slips 4% YoY
Google announced their Q1 2013 earnings today, and as many analysts expected, the company posted revenue gains over the previous year. Revenue rose 31% year-over-year to $13.97 billion for the quarter, beating expectations. Here are the highlights: Paid Clicks — Aggregate paid clicks,…
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SearchCap: The Day In Search, April 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases Technical University of Denmark r…
Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases
Technical University of Denmark researchers have designed a search engine that indexes specific sets of databases to help identify rare diseases. Users can query patient symptoms on FindZebra.com which crawls over 31,000 medical articles focused on rar…
SPONSOR MESSAGE: Top 32 Tips – How To Turn Browsers Into Buyers
This guide discusses: Most impactful targeting tips to give visitors a relevant experience Best testing tips to stay ahead of the competition in 2013 Download now »
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Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities
Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little…
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4 Principles Of Marketing As A Science
What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”),…
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Google Autocomplete: Your Personal Brand’s First Impression
Pop Quiz: What is the first thing a searcher sees when they type your name into the Google search bar? If your answer was related webpages found in SERPs, you’re wrong — that would be the second thing. The first thing they see are the Autocomplete suggestions that drop down from the…
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Report: Bing Ads Gains Market Share In Q1
Efforts by Bing Ads to increase click volumes and gain market share from Google appear to be paying off, according to a report by The Search Agency. The Search Agency’s Quarterly State of Paid Search, released today, shows Bing’s share of spend rose 3.6% year-over-year to 21%. The…
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Live @ SMX Advanced: The Crazy, Complicated Technical Issues That Completely Sabotage The Best SEO Efforts
At SMX Advanced, everyone is a master of the technical basics — 301 redirects, canonicalization, HTTP status codes. But even battle-scarred veterans can run into serious challenges when they dive into web site infrastructure, and find that things get a lot more complicated. URL parameter facets +…
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International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich
Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But did you know comScore also ranks it as the world’s fourth largest overall search engine, ahead of Bing in number of search requests processed? In part,…
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SearchCap: The Day In Search, April 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Tokyo Court Orders Google To Alter Search Suggestions & Pay Fines AFP reports a Japan court has ruled Google to alter the search suggestions and fined Google…
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Tokyo Court Orders Google To Alter Search Suggestions & Pay Fines
AFP reports a Japan court has ruled Google to alter the search suggestions and fined Google 300,000 yen ($3,100). The Tokyo District Court ruled that Google has to change the auto-completions for a search on a particular man’s name – the name was undisclosed – because Google…
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Google: Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually
Google’s Matt Cutts answered a question submitted by another Googler, John Mueller, on YouTube asking, “Should I add an archive of hundreds of thousands of pages all at once or in stages?” The question is, if you build out a new section of your website with tons of content –…
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Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters
While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced “author rank” as an important factor in its ranking algorithm. To…
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4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles
Many of our clients face sales cycles in a six- to twelve-month duration. In a recent client interview, one of the sales directors revealed that they were on the verge of closing a multi-million dollar deal that took nearly three years of nurturing alo…
SearchCap: The Day In Search, April 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SMX Advanced Agenda Posted – Register Now & Save with Early Bird Rates! Join the most accomplished search marketers in the world at SMX Advanced, June 11-12…
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