Google Search now supports AVIF file formats
This means AVIF images will show in Google Search, Images, News, Discover and more.
Peak PPC season is coming: 5 tests to run now
Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.
Mastering AI and marketing: A beginner’s guide
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.
Google Ads adds product Categories tab
The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.
Yelp sues Google, alleging illegal dominance of local search
The lawsuit alleges illegal monopoly practices related to local search and local search advertising.
What 54 Google Ads experiments taught me about lead gen
Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.
6 steps to AI-driven budgeting and forecasting for digital marketing
Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.
New Google tools to boost first-party data strategies
Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.
Adtech antitrust trial judge blasts Google’s business practices
The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.
Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
Global search engine AI innovations: What SEOs need to know
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
Google removes Auction Insights from Looker Studio
This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.
Google introduces YouTube creator-based audience targeting
You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.
Google adds generative AI insights, shopping ad campaign goals
Google’s new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.
What is ASO? 7 fundamentals to app store optimization
Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs.
From dysfunction to high performance: A model for agency success
Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential.
Survey: Google updates, self-preferencing, AI Overviews are top SEO threats
To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.
ChatGPT prompts for SEO: What you need to know
Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn’t dead, but ‘optimization’ might be. Here’s why ‘search engine training’ better reflects our interactions with AI-powered search.
Google Search may now use OG title for title links
Google added a 9th source that Google Search may use for title links.