Reports: Perplexity ads to launch in Q4
A pitch deck reveals new details about Perplexity’s advertising plans – including video ads and sponsoring related questions.
How to prioritize technical SEO tasks
Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.
Amazon Ads: How to boost efficiency and reduce wasted spend
Improve your Amazon Ads ROI with tips on audience targeting, keyword strategy, campaign segmentation and continuous optimization.
Mastering email campaign execution by Edna Chavira
Don’t miss this opportunity to learn how to create more effective and engaging emails.
Google SA360 now supports Microsoft automated bidding
Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.
Google tightens rules on Crypto Ads in Switzerland
Advertisers must comply with Google’s updated cryptocurrency ad policies to maintain market access and avoid disruptions.
Google releases Ad Manager API v202408
Google adds contextual targeting options, supply chain diagnostics tools, and updated reporting dimensions to enhance ad placement precision.
How to use Google Search Console to unlock easy SEO wins
Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results.
How search query length is shifting in the LLM era: Insights for brands
Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.
7 ways to segment Performance Max and Shopping campaigns
These segmentation techniques help align your ad strategies with business goals and maximize campaign performance.
Report: Google encouraged advertisers to target teens on YouTube
Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.
Google Ads updates PMax modification campaign request form
The PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once.
Google AI Overviews, organic results overlap jumps to 99%, analysis finds
In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results.
How to fix ‘Crawled – Currently not indexed’ error in Google Search Console
Uncover the reasons behind the ‘Crawled – Currently not indexed’ error in Google Search Console and solutions to get your pages indexed.
Evaluating 7 AI video generators while waiting for OpenAI’s Sora
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps.
5 ways to transform the customer experience with AI by Adobe
AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem
Improve your website’s accessibility in just three months by Edna Chavira
Discover how to balance ideal web accessibility standards with practical implementation
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google’s Top stories, raising questions about search relevance.
Prioritizing SEO strategies: Where to focus your efforts
Stay ahead in SEO by reinforcing topic authority, adapting to AI Overviews and expanding your reach beyond Google.
Google Search ranking bug is now resolved
The four-plus day ranking bug, that kicked off around the same time of the August core update is now fixed.